When it comes to real estate marketing, it is important to have well-designed strategies in place that will help you maximize your visibility and stand out from all the noise, such as utilizing an Instagram growth service or hiring a Pinterest manager. Most real estate developers do not have the type instant name recognition enjoyed by real estate magnate and co-CEO of the Westfield Group, Peter Lowy, so it’s important to utilize advertising and marketing strategies proven effective for building your business.

Pay attention to pricing. Understand that the number one search criteria on any property search online is the price. Most people who utilize real estate site searches modify their hunt in $25,000 to $50,000 increments. Your initial listing price should take this into consideration and should focus on what would trigger the most amount of traffic in the fastest time based on price alone. “Testing” the market at a very high price while thinking that the price can go down is not a justifiable tactic if the price is not adjusted very early in the listing. Both homebuyers and property developers have learned to utilize price ranges carefully and effectively when looking to purchase property, so don’t get too creative with your pricing methodology.

Tackle team management. Keep in mind that the team that supports you is an essential part of your company’s growth. Learning how to lead your employees with positivity and motivation will also mean ensuring their ongoing hard work and efficiency. Many real estate companies forget to focus on their most important asset- their employees and their management team. Understanding and monitoring your leadership style can mean the difference between overall company success and failure. Remember that management and leadership, while often used interchangeably, are distinct. A manager manages tasks, while a leader leads people. Be a leader that inspires your employees, including your management team, by helping them understand the company’s vision so that each worker is fully invested in the overall mission.

Perfect your professional website. Most people who have mastered online marketing can tell you how important it is to have and maintain a professional website. There is a difference between a regular business website and a professional website, and for real estate developers and agents looking to move properties, this is a critical distinction. When building a responsive, professional website, it is important to focus on both aesthetics and functionality.

Ease of navigation, the overall speed of the site, quality of the content, accuracy of the information, and clarity of the photos can significantly enhance a consumer’s experience when visiting your site and generate greater traffic. Be sure to consider your website’s availability and readability on mobile devices and limit the ads that create a distraction from your site’s main purpose. Following these simple guidelines will ensure that yours is a site that people will want to return to in order to view the fresh content and new properties added regularly.

Commission a real estate photographer. Photos are important when it comes to real estate; this is nothing new. But many homeowners, realtors, and property developers do not understand the significance of visual aesthetics when it comes to marketing a home or business property online. When browsing through hundreds of listings, those with sharp, clear, appealing images will catch the eye of the person who is perusing countless properties in their area. Real estate photographers can convey a quality space by using techniques like a wide-angle lens, proper photo composition, and lighting. Professional photos are well worth the time and money invested.

Create a Matterport 3D scan or a video walkthrough. A Matterport 3D scan is a virtual tour that can captivate customers with stunning, vivid, interactive 3D experiences. And while not as extensive or immersive, video walkthroughs can offer potential consumers insight into how a property is realistically represented. Using videography is a marketing strategy that allows the prospective buyer to visualize what space looks and feels like in person. You can use a professional video, a high-quality smartphone video, or a drone video as ways to save money if you plan on doing a high volume of work.

Utilize Zillow. Most workers in the real estate industry know and understand the importance of Zillow. It is considered one of the primary resources for both buyers and sellers. It also provides a place to conduct research on prospective properties or estimate your property’s market value. Create a strong presence on Zillow by developing a profile by registering, adding a professional photo and information, add your past sales, and complete a section that provides a quick, efficient brand pitch. Be sure to ask for reviews after each successful transaction to ensure positive feedback and build consumer loyalty.

What are some suggestions you have for real estate developers? Feel free to leave your comments here.