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Tuesday, 17 September 2019
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Top 5 Ways Your Business Can Master Instagram

Written by Posted On Thursday, 04 October 2018 01:02

When it comes to running a business successfully, your online presence is key to being successful. People are spending so much time on their phones these days, engaging with brands on platforms like Facebook, Twitter, and Instagram. That’s why it’s so important to strategize your presence on these platforms. And Instagram, especially, is gaining huge popularity. If you want to connect with a huge amount of new customers, and young ones like millennials and Gen Zers, then you need to be an Instagram master. Posting regularly and with as much engagement as possible is very important.

But if you’re new to Instagram, or if you’ve only posted a few times and aren’t sure how to up your engagement, it can seem challenging. Luckily, there are some great strategies you can use to up your business’s popularity on this platform--and here’s how.

1. Make your Instagram aesthetically original

The first thing you need to do is create an Instagram account that’s aesthetically original. To do this, you should take a look first at what other Instagrammers in your industry are doing. For example, if you’re in the wedding industry, chances are many wedding-related businesses are using similar flouncy fonts and filters that make bridesmaid dresses and floral bouquets look stunning.

So do some research, and pick a color palette you think your customers would be drawn to. Additionally, when you’re creating captions, choose a specific voice you think represents your company. Once you’ve done this, remember to stay consistent throughout. Don’t switch filters, for example. Customers will come to expect a certain look from you, and you don’t want to change that up.

To date, there have been over 34.7 billion photos posted on Instagram, so the more you differentiate your aesthetic, the better you’ll do.

2. Create an Instagram for Business Account

Once you’ve established an Instagram branded look, and you’re about to post your first picture, stop for a second. Are you using a normal Instagram account or one for business? You’re going to want to choose the latter. Switching to an Instagram for Business Account automatically gets you more views, for one thing, and also makes it possible for interested customers to visit your page directly, view your address, and email or call you.

You’ll also get free analytics, which means that you’ll learn about who’s viewing your posts (age, and where they’re based). You’ll also find out which posts are most successful, which will help you when you’re curating new content in the future.

In 2017, there were 25 million businesses on Instagram, so using an account actually made for businesses will help you significantly.

3. Use the right hashtags

Instagram is about two things: cool images and hashtags. So if you want to get noticed, and get noticed by the right people, you need to use the right hashtags. First of all, you need to create a hashtag for your own company that’s memorable (E.G., #kikiskicks if your name is Kiki and you’re selling footwear). Then, use hashtags that are used often in your industry (#shoes, #boots, #fashion), and use hashtags that are trending (#fallsale, #summervibes). You’re limited to thirty hashtags per post, so it’s a smart idea to choose what they are, and then copy/paste them into a notes app in your phone. That way, you don’t have to spend half an hour every time you post deciding what hashtags are going to work best.

Over 500 million Instagram users are active on the platform every day--so help them find you!

4. Connect with influencers

It’s also a smart idea to connect with influencers. After all, they’ve mastered Instagram, and have tons of followers. If you have a product an influencer can show off--for example, a fashionista who’s wearing a new color from your awesome new lipstick line--then you’ll suddenly get lots of new customers. The majority of Instagram users are between the ages of 18 and 34, and these generations love influencers.

Connecting with everyday customers is a great idea, too. Create a contest where the winner who includes the hashtag #fallingintofashion and tags your brand, wearing your clothes, gets to win some free swag.

5. Buy Instagram likes and engagement

If you don’t have much time to engage with your customers or for some reason, the hashtag use just isn’t cutting it, then buying Instagram likes and engagement will save you a lot of time. It’s worth paying for these services. Just a few examples of companies you can work with include Social Steeze and Likesocial. They do the work for you so that you can focus on running your business.

Six in ten online adults have Instagram accounts--so it’s about time you reached them!

These are the best strategies your business can use to master Instagram. What do you think the most challenging aspect of using Instagram is?

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