7 Ways Realtors are Utilizing Digital Marketing to get Leads

Written by Posted On Wednesday, 19 December 2018 10:53

All realtors understand that potential clients are looking for homes online these days, which is exactly why it’s crucial for realtors of all types to get themselves as engaged as possible within the digital sphere so that their presence online can ultimately lead to some serious business in reality. But when it comes down to it you are going to need to do so much more than just establishing a presence online, and we all know the tricks that people are doing online in terms of engagement but the real trick is to ensure that you are using different tools online in the most effective way you possibly can in order to engage customers, bolster your brand and ultimately get you the type of leads you want.

We’re very fortunate enough to have teamed up with a reputable digital marketing agency who helps realtors out all of the time to provide us with these 7 tips and ways in which realtors are utilizing digital marketing to get leads, so here they are!

  1. 1. The first thing you are going to want to do is make sure that you are utilizing an IDX website the will ultimately be used to help you drive traffic and cultivate those fleeting leads. This is not just any generic website, but by using a company like Real Geeks you can get a customized IDX site that helps you get more mobile friendly and get your brand ready to be bolstered so you can focus more on selling homes instead of your own marketing strategies.
  1. 2. The next thing you’re going to want to do is to really focus on getting social. This means taking full advantage of all that Facebook has to offer for real estate marketing, as well as establishing a real presence on Instagram and Twitter. Now you may think that creating these accounts may be enough, but it really isn’t, you’re going to need to remain active on all of them. When you post regularly and share things about the industry and any kind of positive reviews or press recognition it’s going to promote your own properties and have you interacting with friends, family and all your new followers. There are regulations that you must abide by in these situations, but it’s always a great thing to keep your face and messages in front of your target audience’s eyeballs, so when it’s referral time people will think of you right away!
  1. 3. Another great strategy is ensuring the shareability of your listings. This can include the generic share buttons that are used in all social mediums, but it can also include much more than that too. When you are focusing on the quality of your listing pages online through good, easy-to-use layouts and great photography it’s going to make more people want to share it with their social networks as well. So really the quality of your listing pages online will beget more shares, so keep quality in mind at all times!
  1. 4. The next thing you can do in the digital marketing sphere as a realtor is pretty simple, but it’s going to cost you a little bit of money. This is in taking advantage of all the advertising tools on Facebook, which aren’t as expensive as one might think. You are going to be able to pay a certain amount of money and get a certain amount of outreach in your local community, so the more you spend the more you’ll be able to increase your buyer and seller leads just through awareness. You can also do so much more on Facebook that can help you market your listings, like using Facebook live while you’re in the home or creating Groups that can help you navigate other people networking within the listings in your local community and so much more. Also, a really cool idea is to use 360-degree photos so people can get a better idea of what a home looks like online and how the space within the home really feels, as opposed to normal pictures.
  1. 5. Next you’ll want to establish Twitter keyword searches. This is going to help you better understand when people are looking to buy and sell homes within a certain zip code, so you can be at the forefront to reaching out to these individuals before other agents do.
  1. 6. Another wonderful way to keep people involved with you and your business and continually generating leads through referrals and returning customers is by establishing an email newsletter. This is pretty much the best way to use email marketing, and it can help you reach out to new leads as well as keep in touch with people you’ve worked with in the past. These emails are a great place to share certain online content about what you’re up to in terms of open houses and all sorts of market reports that homeowners and potential buyers are interested in.
  1. 7. Lastly, a great online strategy is to develop text and email drip campaigns. This is something the helps you customize all sorts of communication to your network based on exactly where they are within a certain sales cycle, and you can develop this data through certain software programs that help you keep tabs on where your network members are in this cycle. This can include things like people who attended an open house, and you can give them more information about similar homes in the area. Sometimes you can send people a blog post that you’ve written for your site after they’ve agreed to work with you so they can better understand some of the things they should know and trust you more. The point here is that you can share content with people that pertains to them, and that will ultimately make them want to work with you more.
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