Advertising is one of the highlights of every business to increase engagement and the growth of it. One of the most efficient ways of advertising is through the use of a video campaign. With video marketing and advertising it helps to grow a specific business and gain more potential customers in many parts of the world. Using video as a marketing campaign can give a huge impact and possibilities in business.

Video marketing can be used in any social media platform and channel – but Facebook is the topmost option of everyone who’s trying to increase the growth of their business. There’s no doubt that any user can encounter advertisements while browsing the newsfeed of Facebook because there are many business owners are investing in Facebook ads.

Creating an advertisement is not just posting any content you want, but there are tips and things to consider to make sure that the content you will include in your advertisement will be a success and effective. Studies show that a total of 94 percent of businesses – either big or small have already made up their mind to invest in these Facebook ads.

Do Facebook Advertising Really Works?

If you are wondering if Facebook Ads really works, then the answer is a big YES! There are many social media platforms and channels on the internet but none of those are able to provide results that Facebook does. Here are the following reasons why Facebook is the most powerful and efficient social media platform when it comes to business.

• Facebook has the best features to offer for all advertisers who want to advertise their own business.
• Facebook does have a powerful and advanced tool for aiming the perfect use for a certain product.
• Facebook provides detailed insights that contain things which are working and not – with that, you will be able to know what’s lacking from what is not.
• Absolutely, Facebook has a huge number and group of audiences among all social media platforms and channels.
• Since Facebook has the most number of audiences, it is perfect to advertise your brand, products, and services or even gain exposure. To achieve this, you need to know what your content should contain and advertising tips so that all your efforts will not be a waste.

Five Tips for Better Facebook Ads

Some of you are already sick & tired of wasting money on a Facebook advertisement while some are just planning to create Facebook ads for the first time. Some are continuously trying their luck while some are enjoying the effectivity of using Facebook ads. Regardless of what your standing is in the stated situation previously, you need to follow the following tips for better Facebook Ads.

Tip #1: Aim For The Right Audiences

Aiming for many people without knowing if they are the appropriate ones is the number one mistake of new advertisers of Facebook. For them, they think that gaining and reaching countless people through their ad is the only thing to consider. This mistake is not entirely wrong but it isn’t the proper approach. If you carelessly do this kind of approach, you will just waste your chance of searching noticeable success of using Facebook advertisement. Educate yourself that every Facebook ad you create has its own unique purpose – and should be aligned with your audiences’ core values. Instead of reaching out to many people as you can, why not reach out for the right and perfect audiences? In that way, there is a huge possibility that the right target audiences will take a call to action with your brand.

Tip #2: Make Sure That The Landing Page You Will Get Is Right

If someone clicks your advertisement they will see an offer by others which is also relevant to your advertisement – and every user wants to see something related to each advertisement. But you need to make sure that you need to show and convince them that your advertisement, as well as your brand, is the right deal. To achieve this, you need to have a landing page that is well-constructed and does have well-written content. If you have the right landing page, your ROI will surely increase. To make your landing page more effective in converting visitors, you need to:

•       Know exactly your goals.

•       Make your visuals improved.

•       Do not entertain distractions.

Tip #3: Getting The Right Image Is A Plus & Must

Facebook advertisement is different from the advertisements you see over the internet or any other platforms of social media. If you are using Facebook ads, make sure that you are not only certain about the copy or content, but you also need to give attention to an image which is a huge help to make your ads stand out from others. If you use the appropriate and perfect image for your Facebook advertisement, there will be a lot of potential customers that will notice your brand. To achieve this, make sure to do the following.

• Make sure to use the text in a creative way.
• Don’t use stock images.
• Be consistent.
• Continue testing.

Tip #4: VIDEO ADS IS VERY IMPORTANT

Everyone is giving importance to video – it may be an advertisement or not, and Facebook is one of them. Using video as your marketing campaign will provide you lots of money because a lot of people are convinced about it. But there are things you need to consider if you choose to use video as your marketing strategy. You need to make your content convincing, easy to approach, etc. Additionally, you need to use a tool that will not give you a hard time creating professional videos. One of the most trusted tools in creating not only videos but also brand logos is the Renderforest – which already proven itself in making such.

TIP #5: CREATE A SALES FUNNEL PROPERLY

While your business can sell using organic content, Facebook ads tips, and paid ads, it can increase your sales onto the next level with the help of sales funnel. The main goal of using sales funnel is to nurture your audience first before they pitch into your products and services. To create a sales funnel, make sure to follow the following:

• Make sure to provide awareness of your brand through the use of organic posting, referral contests, and relevant Facebook advertisements.
• Once they’re aware of your brand, they will now enter the stage of consideration. In this part, you will tell them the reasons why investing in your brand is a perfect deal.