The real estate industry is extremely competitive which makes it more important to take care of small details in regards to clients. There are plenty of options for people to choose from when it comes to real estate companies to work with. Doing something that helps the company stand out can be enough to close a few more sales. Sales generate thousands of dollars for both the real estate broker and the company. Closing one or two more sales a week as a company will have a massive impact on the bottom line over the course of a year. The following are small things that can increase sales at a real estate company.
Keep Clients Comfortable While Waiting
The home buying process can be extremely stressful as people constantly second guess themselves. While customers are waiting make sure they are comfortable by offering them a drink or having a few ideal massage chairs in the lobby. The last thing you want is a customer to get cold feet and walk out after waiting as they were looking for excuse to back out. Schedule meetings with clients with time buffers in case another meeting runs over as it can make a client feel less valued if they have to wait for even a small period of time.
Referral Marketing
Your former clients can be a huge help in drumming up sales but a lot of people will not refer others unless they were given superior customer service. Even those that were taken care of in a quality fashion might still need to be incentivized in order to refer friends or family. The best thing that can happen with a client is that their extended and immediate families are referred to you. Being a large families real estate company can be profitable time after time.
Easy To Navigate Website
Finding the best real estate agent possible is a goal of both consumers whether they are looking into residential or commercial real estate. An easy to navigate site is important as it allows the potential customer to contact the company. This should be followed up with a call nearly immediately as the person could be contacting multiple companies to see how they can help her. You do not want to wait a few days as they could have already gone out and looked at properties with an agent from another company.
Partnering With A Lender To Drive Leads
A lender that potential buyers prequalify with for a mortgage can be the perfect partner to help drive leads. The last thing that company wants their agents to do is waste time showing people properties when they would not qualify for a mortgage in the first place. The lender that is partnered with is going to expect a certain number of leads to close in sales otherwise they will find a company with better closers. This can be a mutually beneficial partnership for years to come if sales are being closed at high percentages and leads keep flowing in.
As you can see the small details can make a large difference when it comes to total homes sold in a year. Use the above tips to start selling more now!
