Five Ways for Realtors to Connect with Potential Home Buying Clients

Written by Posted On Tuesday, 23 April 2019 05:14

As a realtor, you spend a lot of time reviewing properties.

You spend a lot of time researching the details where those homes are located, and you keep on top of the overall real estate market.

There’s only one problem.

If you spend too much time on homes, properties, and real estate, you aren’t spending any time searching for or connecting with people who would actually buy the houses you’re spending so much time researching!

Although repeat clients are possible, they aren’t nearly as common for real estate agents as they are with other businesses.

After all, most people don’t buy houses all that often! That means you have to work even harder to connect with potential home buying clients.

These tips will make it a little easier.

Create an App

One of the most effective, and easiest, ways to connect with people looking to buy a home is to create an app. It’s a great real estate lead generation tool because people who are looking for homes tend to browse listings online.

With an app, they have an easy way to see your newest listings, and it gives them a quick and easy way to get in contact with you.

It makes generating leads easy for you too!

Although it’s true that you should spend time promoting your app, it’s also true that you aren’t directly looking for customers. By downloading the app, you already get their information without any additional work on your part!


Advertising online is important to every business. It can be a bit tricky with real estate agents compared to other businesses, but it can be just as lucrative if you do it right.

It enables you to connect with your target audience through advertisements that are easy to buy on websites like Google and Facebook.

Don’t forget about traditional methods of advertising! They seem to be especially effective for real estate agents. A few different ideas include:

  • Billboards
  • Parking and fence banners
  • Postcards and direct mail
  • Television commercials
  • Radio commercials

Host Plenty of Open Houses

Generating leads can be done behind the scenes, like the first two ideas on this list, but it should also be done in person.

By all means, attend trade shows and local events, but you’ll meet the most interested homebuyers by hosting plenty of open houses.

Planning a successful open house means making sure interested parties know when they can stop by. It also means getting down to business by putting out the paperwork. You might just find the perfect buyer that day!

Don’t feel discouraged if you aren’t able to find someone to buy the propertythe day of your open house. Many neighborhood families like to stop by open houses too, and if they like what they see, they will often recommend a friend or family member look into the home.

Get Involved in the Community

There are many convincing reasons to get involved in the community, but the most convincing is that it can connect you with potential homeowners.

Volunteer at an event or a concert. Take other realtors in your office out to do a cleanup of the neighborhood and post your efforts on social media. People love working with others who are members of their community and care about keeping it safe and clean.

Not to mention, it’s a great way for you to get out of the office and do something a little different for the day!

Create Stellar Home Listings

Lead generation is about finding direct ways to connect with potential homebuyers, but there are other things you can do that will bring people to you without advertising or getting out into the community.

Stellar home listings are a must. No matter how many people you meet face-to-face, if your listings aren’t vibrant and full of information, no one is going to take the bait.

Find more leads for a property by creating a home listing that includes:

  • Colorful and descriptive language of the home’s features
  • An easy-to-read bulleted list of the most important features of the home
  • High-quality photos of indoor and outdoor features
  • A convincing reason to get a hold of you
  • Contact information

Don’t get lost in the world of studying property listings. Although it’s an important part of your job, it’s more important to find people to buy the houses you represent! With the tips on this list, you can integrate lead generation quickly and easily into your daily routine.

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