Why Photography Is The Key To Clinching a Sale

Written by Posted On Friday, 19 July 2019 05:02
professional photos real estate professional photos real estate

The truth is that selling a property is like entering a big competition where all the homes in your locality that are being offered for sale are your competitors. Once a homeowner has this mindset they will approach house selling differently. They will start to become aware of who is selling and at what price and how they can beat them. They may accept advice from a realtor that ensures their property stands out from the crowd and leave the competition standing. Sellers need to create a feeling of desirability, and demand. Pricing a home to sell, combined with impeccable presentation serves as a killer combination to beat the competition.

Always use a professional real estate photographer

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Now that you are prepared to sell and have adjusted your house price to a realistic level its time to go to the market and attract buyers. My experience operating real estate platforms and that of Home House Buyers  shows that real estate listings with professional photography generate higher clicks more page views than their point-and-click counterparts

A picture is worth a thousand words buyers will see your home and will make an almost instant decision based on an image that may have taken a moment to capture. A professional photographer will have the best camera equipment and access to image processing software. This combination will help create sharp, colorful images and will help present the property at it's very best.

Photographers that have a tripod set up evaluate the shot in a considered way, and move out of the way anything that might sabotage it: a dog bowl, trash or an old coffee mug Anything that may distract a viewer from looking at the main features of a room. Unlike an amateur, pros will generally just get one wide-angled shot of every room, they will see a creative shot in the turn of a banister, or across a garden feature towards the sunshine.

Photos always look best when you:

Open all doors. Always open doors in a home to create a larger feel and display the flow of the property.

Remove excess furniture

Clear shelves and surfaces

Reduce the number of kitchen appliances

  • Remove multiple photos, ornaments, fridge magnets and pictures

Go high with a luxury home

real estate photography

Adding drone photography can add more value to the home for a few reasons. It’s a more prestigious look for a home and is expected when a listing is more high-end. You can also easily show off amenities around the community that will add more perceived value to the home and makes the asking price not seem like a factor when making a buying decision.

Twilight photos always look inviting

twilight photography

Twilight shots are more expected with high-end luxury listings that are over a million dollars in asking price. When you use this technique, even with homes around the $300k range, you can expect heads to turn and more showings because they’re higher end.

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nick marr

Nick Marr has been operating real estate websites since 1999 and has written hundreds of articles for numerous publications including Huff Post and The Independent Newspaper. He works with thousands of home sellers and real estate agents from over 40 countries worldwide and provides a unique insight into the international real estate sector. 

www.homesgofast.com

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