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Monday, 14 October 2019
Agent Resource Center

How to Design Your Website to Leverage Your Real Estate Business

Written by Posted On Friday, 06 September 2019 23:17

The world is quickly moving towards a completely digital age and because no one wants to be left behind. Each and every industry is quickly adapting to this up and coming era. This means that if you’re working in the real estate industry and still relying on cold calls, client referrals, and other traditional methods for promoting your business, you need to reconsider your marketing strategy.

Home buyers are now more aware of the real estate market conditions, latest trends, things to look for when buying a property and a lot more before they even meet a real estate agent. As per the findings of a National Association of Realtors (NAR) report, 42% of buyers in 2017 took help from online resources to look for properties available for sale as their first step towards making a purchase. A mere 17% got in touch with a real estate agent first. The disparity in numbers is only going to increase.

Therefore, without a strong online presence, your real estate business is bound to get doomed. Moreover, if you can educate your prospective clients through your website and provide them the exact information they’re looking for, your conversion rates will sky-rocket!

Setting up a website isn’t difficult at all. You just need to connect with website design services in London The next step is to leverage your website design and SEO for sustained marketing success.

In this guide, we’re going to tell you all you need to know to on how to design real estate website to drive more leads.

  1. Build a Landing Page That Converts

Landing pages are specifically designed to advertise to potential clients who click on one of your paid ads. The design of the landing page is extremely crucial in turning a visitor into your client.

An experienced brand design agency will always recommend that while crafting the copy for your landing page, you should keep things simple and break it up with effective subheadings and images. Less important information should go lower on the page. Use statistics and timings words to grab attention.

For example, “There are 13 three-bedroom flats under $100k that have been listed on the market yesterday. See them before they get offers!”

Use fewer transitions in colours, fonts and don’t go for a design that’s overwhelming or is filled with too many distractions. Also, the design must be mobile responsive as a vast majority of buyers will be using a mobile device to look through your pages.

If you really want to dominate the competition, build dedicated landing pages for each city or location you operate in. This way you will never miss a potential lead just because they’re confused where you buy or sell houses.

  1. Build Credibility into Your Website

Buying a house is one of the major life decisions for most people so they defiantly want to work with someone worthy of sharing this responsibility with. In fact, credibility and honesty are one of the most important factors that people take into consideration when choosing a real estate agent.

Your website must quickly show (without having to scroll or navigate) who you are, what you do and who you serve. Information on your homepage must be crystal clear, direct, powerful and to the point.

Some of the best ways to build trust among your target audience is by adding engaging video content, genuine photos and compelling customer testimonials.

Videos have become a key driver for internet traffic across all platforms. Publish a short video on your homepage that talks a little bit about you, your history, significant accomplishments, and why you love helping people can have a strong impact on your visitors.

Similarly showing authentic photos of you working with your clients could also do the trick. Finally, testimonials are the best way to give potential clients the confidence that they have made the right decision by choosing you.

  1. Work on Your Website’s Speed

You know how frustrating it can be for a customer to wait while your website takes ages to load! Not just that, there’s another big problem with slow website load speeds – poor Google rankings. Speed is a very important factor for your search engine visibility and SEO rank.

This means that the longer your website takes to load, you visitors faster you lose your visitors, surging your website bounce rate, and the lower the chance that Google shows you on the first page.

Therefore, it’s important to work with a professional website design service in London, so that they can take care of this issue expertly. From optimizing image and video size to using fewer plug-ins, minimising HTTP requests and more, they will fine-tune your website to ensure super-fast loading speeds.

  1. Create Genuinely Helpful and Relevant Content for Your Customers

In today’s real estate world, if you want to beat your competitors, you need to provide your customers with content that actually helps them make meaningful decisions.

Remember that you have to focus on quality rather than quantity because people are already bombarded with information. A website with 5 pages of rich quality content is far more effective than one that has 20 pages featuring an unused blog filled with generic information.

Creating content that are centred around your target customers’ concerns, aspirations and needs will help you build a relationship with them and when the time comes they would probably want to work with you.

Moreover, you need to keep updating your website and blog posts regularly for better SEO to stay relevant. Having fresh content attracts more clients, shows more activity and brings more life to your brand. In addition, if you publish content that’s share-worthy, you will have your free advertising scheme going on!

About Author:-

Richard Kearsey is a digital designer at Emerald Colour – a full service marketing agency, which is also recognized as one of the prominent 2d animation studios in London. They also offer complete service, from exhibition stand design to installation - as per the client’s requirement. He loves creativity and enjoys experimenting with various design techniques for both web and print. He also enjoys sharing his thought on latest design trends and upcoming marketing ideas.

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