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How to work with customers who always ask for discounts

Written by Posted On Thursday, 12 September 2019 04:29

Some customers like to get more goods at the lowest cost. They bargain put forward counteroffers, fool their heads and take time. Of course, sometimes you need to make concessions and find compromises, but too frequent following the dodgy client’s case will not benefit the business variancetv. Regular customers from time to time not only can, but also need to make small gifts, but they, as a rule, ask about them very rarely, while they make money injections regularly.

But those who just beg for it do not bring financial success to the company, because once they feel your weakness, they continue to plan to take advantage of themselves, offering not too adequate monetary replacement (buy only at a discount and never take expensive goods for full price).

Here are some simple steps to help you get discounts in your fight with fans.

1. Find out the reason

First, you need to find out why a person asks for a discount on a product or service. As a rule, people who are traded simply for the love of art or because of individual character traits cannot find the answer to this question. But those who consider the discount fair, who feel the legal grounds for such an action on your part, will always pick up clear and capacious arguments.

Never neglect this advice, because it provides an opportunity to receive invaluable information. There may be many options: a new competitor has appeared in the city that you have not heard about, somewhere this same product is cheaper, or the buyer just really needs your product, while he was mistaken in a preliminary estimate of its value.

2. Analyze the information received

Knowing the true reason for bargaining will help you make the right decision and make it clear to the client that you are not one of those people who thoughtlessly make concessions (which will protect you from further unreasonable claims for a discount).

Once you find out the reasons for the discount request, you can determine whether this request is justified. If you indicated the wrong price for the goods, if the sales manager was rude to the client, if the sale took place for the full amount, but as a result it turned out that the goods went to the client much longer than promised; that the client received a defective item, but in principle does not insist on a complete replacement of the goods, but is ready to keep it for use, but with a certain concession in price - all these are reasons to satisfy the request of the buyer and not lose in his eyes at all.

3. Stick to your earlier decision.

If your company has a clear rule: no additional discounts, then you should train your staff in the right way to communicate with customers who like to ask for personal discounts. If these are ordinary sellers, then do not give them the authority to communicate with clients on such topics, and if the client is determined and certainly wants to achieve his goal, let them call their higher authorities, who are empowered to resolve such issues and have sufficient experience to make an informed decision.

Of course, you shouldn’t immediately disappoint the client, you need to find out the reasons for his request. But if it has no legal basis for being realized, you must firmly say no. At the same time, try to explain that this is not included in the official policy of the company, that this is a business for the success of which requires a firm hand and consistency. Read more: WordPress redirect

After all, if you make a discount to one client, others will immediately want to take the same opportunity, and this is a direct path to ruin. Let the client know that you are not refusing him personally, that your refusal depends solely on company policy, and not on the identity of the applicant.

The basic rule of working with clients - an individual approach - should help the business, and not become an obstacle for it. Listen to the buyer, make concessions, if this is a regular customer who regularly makes a profit, admit and make amends (smart people are not afraid to do this), but never indulge unreasonable requests.

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