Unique and Overlooked Ways Real Estate Agents Can Generate Leads

Written by Posted On Thursday, 17 October 2019 07:02

Generating new leads is crucial to developing a successful real estate business. Every agent wants to get new leads. And to do so, they must be willing to try new lead generation tactics.

There’s no shortage of ways for real estate agents to generate leads. Popular tactics include creating your own business website, blogging, and utilizing email marketing. However, there are some lesser-known methods agents can use to grow their business.

Check out five lead generation tactics that real estate agents often overlook.

1. Building a home valuation landing page

Seller leads are highly sought-after in real estate, but they are often the toughest leads for agents to get. Many homeowners interested in selling their property want to know how much their home is worth. Agents can answer this question and generate seller leads by creating a home valuation landing page.

Agents can integrate the landing page into their real estate website and advertise it on Google AdWords or social media. They can also promote it for free by linking to their page via Facebook, Twitter, and Instagram.

Agents can create landing pages themselves, or use a tool.

BoldLeads, for instance, is a company that allows agents to build home valuation landing pages to capture new leads. Its system automatically gathers social media information and provides partial leads for direct mail campaigns.

A home valuation landing page allows homeowners to check the value of their property and provides agents with leads.

2. Creating video ads to promote specific events

One of the best ways for real estate professionals to capture their audience’s attention and increase engagement is video. According to a study by PROMO, 70% of respondents said they visit a publisher’s website after watching their video. Another 60% of people said they visit the publisher’s social media with the same level of engagement.

Agents can drive action by creating video ads to promote events like open houses, rental homes, and new-to-market properties for sale.

Although creating a video ad may sound daunting, PropertySimple is a platform that helps agents automatically generate videos optimized for social media and customize the finishing touches. The tool also notifies them via text message and email each time it captures a new lead.

Video ads allow agents to engage potential clients and get new leads quickly.

3. Using social media to nurture connections

Agents often overlook their social network as a source of business. According to a National Association of Realtors survey, 64% of sellers found their agent through a referral from a friend, neighbor, or relative. Posting on social media is an excellent way to remind your network that you’re a real estate agent.

While agents shouldn’t bombard their network for business, they can occasionally post valuable content on their personal social media accounts. For instance, they can show their local expertise by featuring a new restaurant or business in the area. Agents can also tie in helpful information with a humble brag about an award or recognition they might have received.

When done tactfully, agents can use social media to help their network see that they’re good at their profession and bring in leads.

4. Getting involved with a charitable organization

Supporting a good cause is one of the most underrated lead generation techniques. However, it’s most useful when agents have the intention of helping others without expecting anything in return.

Doing good can help agents get their name in front of others and gives people the chance to learn something about them outside of their real estate business. Not only do agents get to enjoy the feeling of helping others, but people will think of them as more of a genuine person rather than just another agent.

Think about your passions. If you’re passionate about helping animals, consider volunteering at a local animal shelter or sponsoring an adoption event. Other ideas include helping to build homes for disadvantaged families or partnering with a civic organization to offer a first-time homebuyer’s workshop.

Helping out allows you to serve your community and grow your network.

5. Working during the holidays

When the holidays hit, many agents take time away from the office. However, continuing to work during the holidays can give real estate professionals a competitive advantage over their fellow agents and generate leads.

Agents should market themselves to let potential clients know they are present and available during the holiday season. It’s also a good idea to get festive. For instance, agents can offer spiced lattes or hire a pianist to play holiday music at an open house during the holidays.

Being available shows potential clients you’re committed to helping them and increases your chances of getting a referral later down the road.

The bottom line is that real estate agents must continuously be on the lookout for new ways to generate leads to expand their business. While there are many options to choose from, using unexpected tactics can be an excellent way for agents to obtain quality leads.

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Adrian Fisher

Adrian Fisher is the founder of PropertySimple, a social real estate platform. 


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