The process of improving sales at a real estate agency can be complicated as a myriad of factors influencer the real estate market in a specific area at once. Detail-oriented agencies tend to close more sales as the average buyer is looking for a home buying experience rather than to just close a sale. With online reviews it has become more important than ever to leave clients happy as many head to the internet to voice displeasure or to outline a positive experience. The following are a few of the many things that can help increase sales at a real estate agency is managed correctly. 

Agents Should Bring Their Business Cards EVERYWHERE

Real estate agents need to be motivated by financial gain as there are possibilities to meet people looking for a home nearly anywhere. Bringing business cards everywhere can work out for an agent leading a few extra sales per year. This does not mean that strangers will be the only ones you meet as an acquaintance saying hello might want to get into contact soon once they want to buy. Business cards allow potential clients to contact the agent directly which is important as other agents are more than willing to take on a new client. Getting the contact information from those that take your business card is also important as this can help with following up which will be discussed below. 

Investing In Digital Marketing To Climb Search Engine Rankings 

“Homes for sale” is going to generate quite a few results via search engines. Ranking at the top of these results is important as consumers are not likely to scroll to the 7th page if they find what they need on the 1st. Consumers also might falsely believe that the rankings are connected with the quality of the company which could not be further from the truth. Digital marketing companies and freelancers differ immensely in quality so doing the appropriate research before entering a business agreement is imperative. There will be those that want you to invest more money to generate “true” results although they will never come to fruition. Finding a company that has worked in the real estate niche can be a huge help with quick results as they have relationships that can be leveraged immediately. 

Listing All Properties Represented By The Company On The Website

There are huge home aggregators like that of Zillow but this does not mean the agency should not list the homes their agents are representing on the company website. Allowing this list to be searchable for certain criteria can allow a visitor to work directly with the agent if a cash buyer or a person with knowledge of the real estate industry. At times, a former client might want to view or even purchase a home due to an agent being a pleasure to work with. Doing an email blast weekly of the new homes being offered by the company needs to be done. These are low-cost and can result in sales regularly which offers a great ROI.

Partnering With A Lender That Help Generate Leads For Both Parties

Partnering with a lender can generate business for both companies as the lender can send over contact information for those looking to be preapproved for a mortgage. This can work in the reverse as well with the agency providing leads for mortgages from their client base looking to buy a home or property. For the experience of the customer, this is also better as having an agent in close contact with a lender makes the buying process far easier. Finding a mortgage lender that communicates well and provides a positive customer experience is essential as a partnership should not impact one side or another negatively. Taking a look at mortgage company reviews can be quite useful during the partnership selection process. Only partner with those that offer a great experience with the reviews to match. 

Set Up Automatic Reminders For Email/Phone Follow-Ups 

Setting up automatic reminders to follow up by email or phone should be done with all leads that have gone cold. Not everyone is in the market for a new home but at a point, nearly everyone has the potential to buy. Following up can be to spur the thought of buying a home or to just remind the prospect the agent’s services are available upon request. The purchasing of a home can be very stressful so most people will opt for someone that they have an established relationship with. A small conversation or follow-ups can develop that rapport to the point of the prospect enlisting an agent’s services in their time of need. 

As you can see increasing sales is not just about working harder but also working in a more intelligent way. Take time to look at data to see where the sales process is failing and create a strategy to correct this!