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Digital Marketing Plan for Real Estate Investors

Written by Posted On Friday, 01 November 2019 15:53

To flourish in the competitive real estate market, you must stand out from the crowd. Having a clear-cut digital marketing plan is one way of doing so. Digital advertising not only helps grow your business but also gives you a detailed understanding of your clients’ needs.

Actionable Digital Marketing Tips for Real Estate Investors

1. Establish Goals and Objectives

Having a definitive destination makes it easier to plan your journey. Set a clear plan for how many leads you expect, how many vacant units should be filled, and how much profit you’re targeting.

2. Track Your Leads Continuously

You can do this by saving their details on an online database. Knowing the source of your leads also makes your digital marketing budget more effective.  It allows you to invest more in sources that convert, as well as trying new profitability metrics.

3. Have an Effective Web Presence

A website is one of the most important requirements for real estate marketing. As opposed to other online platforms, it gives you complete control over your digital content. WordPress, various site builders and readily available templates make it easier to own high quality, affordable websites.

Powerful, free tracking solutions such as Google Analytics also allow you to better understand your visitors and their needs.

4. Embrace Search Engine Marketing (SEM)

Paying for ad space on established search engines such as Google and Bing is guaranteed to generate positive results. Conversions are higher because your ads are shown to people who’ve already expressed a strong desire for your product.

It’s advisable to start with Google, then move to Bing as your business grows. One of SEM’s biggest advantages is the ability to target customers using specifics such as location.

5. Invest in SEO

Having a website is the easy part. If you want to effectively market your real estate business you must improve its natural search ranking. The most valuable websites appear on the first page of search results for various keywords (SERPs).

Part of SEO involves sharing accurate information about your business on local and national listing sites. You must also optimize for mobile since most people access the internet through smart devices. SEO might sound difficult at times but once it starts working, you’ll reap the benefits for several years.

6. Utilize Social Media

Most users wrongly assume platforms such as Facebook are only good for personal connections. Several real estate companies are profitably converting clients through social media. In Facebook’s case, there are various ways of reaching potential clients. These include offering them genuine, useful content, posting regularly to spur engagement, and paying for ads. 

Targeted ads are especially powerful because you can market to specific demographics such as age, gender, location, and product preferences.

7. Produce Meaningful Content

As the old saying goes, content is king. There are numerous online platforms for sharing it. Other than your website, you can post on YouTube, Facebook, Instagram, Twitter and other popular sites.

Video content is growing in popularity, due to its powerful conversion rate. If you offer your visitors detailed, valuable content, they’ll be more likely to spend on your real estate solutions.

8. Retarget Your Visitors

Retargeting is effective because buyers rarely spend the first time they view a product. Google Analytics and Google Display Network’s tracking tools are effective at this. They allow you to show ads to people who visited your site, even if they’re on other websites. 

Retargeting has impressive conversion rates because it sells to people who’ve already shown interest in your products.

Final Thoughts

Make sure you continuously track, optimize and iterate your content. Use the data you collect, as well as freely available resources from Facebook, Google and other online platforms. If you follow these tips, you’re bound to receive profitable returns on your real estate investments.

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