Thursday, 21 November 2019
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Agent Resource Center

Staging a Home: Is It Necessary to Sell?

Written by Posted On Friday, 08 November 2019 01:42

When it comes to putting your home on the market, gone are the days of a deep clean that'll entice potential buyers. Is staging a home worth the cost?


You put new paint on the walls, renovated the kitchen, and replaced that gaudy chandelier. Good riddance! Does that mean it's finally time to list the house for sale?

Maybe. But maybe not.

Homeowners have a lot of competition when it comes to finding a good buyer. Staging a home is one way you can really make the place stand out. But is staging necessary in this market, or can you get away without it?

Surely, the way you present a home has at least some impact on interested homebuyers. Is it worth the expense and effort? Read on and see if staged homes are a new expectation — or just a passing trend.

What is Staging a Home?

Staging a home is all about interior design. You dress the property with savvy furniture and complement its best features with understated decor. You want to make the place look so good, you'll ask yourself, "why didn't I do this before I moved?"

It's supposed to depict what your home could look like after an interested homebuyer has moved in for themselves.

Staging a home for sale is more than just making a home look good. It's also about hiding some of its more unsavory features. Great interior design can emphasize all its best qualities — like that amazing fireplace — and draws eyes away from those old baseboards.

Is Staging a Home Necessary?

Staging a home to sell isn't necessary. You can have a successful sale by leaving your furniture untouched and not bothering with staging at all. And in a hot market, there's nothing wrong with this approach.

However, staging offers objective improvements.

In a report by the National Association of Realtors, 53% of realtors noted a decrease in the average listing time for staged homes. And staging a home is far thriftier than you might imagine. The average seller spent only $400 on home staging.

$400 is a small price to pay if it gets your home off the market in less time. It could make enough of a difference to spare you another mortgage payment, for example.

That's not the only way you profit. The report also revealed that almost half of buyers' agents made a better offer because of a home staging. Sometimes the home staging increased the intended offer by up to 20 percent!

In short, staging a home should land you a quicker sale and a better offer. It pays for itself and then some.

Tips for Staging a Home

There are many ways to stage a home, whether by yourself or with the help of a professional. Keep in mind that even fantastic staging cannot hide serious house faults. You'll want to take care of renovation and repair work before thinking about how you present the home.

With that said, let's look at the staging process.

Say Goodbye to Clutter

You can improve the appearance of your home without spending a dime. Clutter creeps into all our homes over the years. But it's not a great look for the homeowners or the home itself.

Get rid of all the paperwork and messy piles of DVDs and books. Consider renting a storage unit if you have too many possessions to store away. Remember that you can't just shove everything in the basement or the attic, because potential buyers will inspect these rooms, too.

Stage a Home Online

Almost everyone uses the internet to search for the perfect home. The photos associated with your home listing can garner attention — or send buyers running off without a second thought.

If you don't want to go through the cost or physical exertion of staging a home, there's another way. It's called virtual staging.

By choosing virtual staging, talented photographers will take photos of your home and stage them digitally, drawing in more buyers.

Hide Personal Effects

One of the main principles of staging a home is making it inviting. Those who attend a showing should be able to picture themselves living in the space. That's difficult to do when the home is marked with family pictures and personal effects.

That's why it's important to depersonalize the space as much as possible. Take down diplomas, pictures, and any religious paraphernalia. Basically, you don't want to have anything contentious in view, or else you could alienate buyers.

Reorganize Possessions

Typically you'll work with a staging company to get the job done. But you may be able to do it yourself if your furniture is in good condition.

With the help of your agent, you can use your existing possessions to jazz up the space. It could be as easy as rearranging your sofas and creating a new focal point in the living room.

However, odds are you have a lot of bits and bobs. You should hide any garish or colorful pieces in the storage unit. Since less is more, the remaining furniture should be more than enough to set a quaint scene.

All the World's a Stage...

Staging a home costs a little extra, but it also promises to bring you a bit more. Of course, another box on the house-selling checklist may be one too many.

Ultimately, the decision is up to you. Talk to your agent to come to an informed decision. If you're selling the home yourself, at least consider decluttering your home and taking advantage of virtual staging.

Real estate moves fast. So you should too. Stay in the know with our consumer advice section.

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