Marketing and real estate agents have always gone hand in hand. From bus benches to Instagram, agents need to reach potential clients in their market.

As the world has shifted digital (especially to mobile phones) there has been a void in marketing tools for agents. Block Party’s purpose is to solve this. It started as an Open House app because Open Houses have needed better tech tools for a long time, but now Block Party has created an entire suite of listing marketing tools that are aimed at helping agents connect with mobile consumers specifically on social media platforms like Instagram. Their listing microsites are stunning single property sites that are mobile optimized to allow fast lead capture, sharing, and one-tap contact options.

There are similar tools that Block Party built that help agents integrate lead capture, sharing, and easy contact options more natively within Instagram and other social media platforms.

Their app is actually subscription free and can be used on mobile phones and tablets running either iOS or Android as well as on the web...which makes the features available to any device that has a web browser.

In addition, since the Coronavirus pandemic has forced the entire industry to redefine Open Houses and property showings, Block Party has added touch free options for visitors to sign in at open houses, pre-register for showings, OR submit contact info from virtual open houses.

In fact, as some major real estate associations like Florida REALTORS, are guiding agents to make Open Houses and showings “paper free”, the Block Party app is becoming an essential tool that agents rely on to resume prospecting while prioritizing safety at Open Houses. There are agents that are also using the app as an Open House pre-registration that can help people schedule time slots during the days of the Open House so that there aren’t too many people in the home at any one time. It’s the combination of powerful features and ease-of-use that agents have continually praised Block Party, making it the the top-rated mobile app for real estate agents on both iOS and Android App stores:

“If you are a real estate agent you need this app. It will seriously help and has had a serious impact on my business.”
- Jason C (North Carolina)

"I have been searching for an app like this for years" 
- John Z (New Jersey)

"This app is extremely well done and super easy to use" 
- Tony F (Oregon)

"Great way to keep all your prospective clients stored on a digital platform." 
- Umar S (Maryland)

Block Party also has powerful features to further enhance how agents market their listings whether at an Open House or in their digital marketing:

• Enable a fully touchless Open House sign-in option for agents and consumers concerned with hygiene
• Automate follow up with open house guests via text message (much more engaging than email follow up)
• Sync and share lead info with the rest of the team or the seller
• Integrate leads with 2000+ CRMs and other marketing tools with Block Party's Zapier integration.
• Verify leads and automatically pull background info so agents can optimize follow up and engagement activities and don't waste time with fake phone numbers -
• Publish stunning, mobile optimized single property sites with powerful lead capture that are perfect for marketing listings and/or open houses
• Live chat support where users can get their questions answered and suggest features.

The end result is a beautiful and innovative showcase for the agent's brand that saves time and unlocks infinite marketing possibilities.

Ajay Pondicherry, the founder of Block Party responded to a short Q and A

What prompted you to develop the Block Party app?

After seeing how effective digital marketing could be in ecommerce and live entertainment (where I served in different leadership/exec roles through most of my career) I saw the potential to apply these strategies within the real estate and mortgage business. As I started to consult on my wife's mortgage business Julie Aragon Lending Team the opportunity became even clearer. We started with the digital open house sign in sheet and now we're building a suite of tools to create effective, beautiful marketing tailored for today's consumers - who are increasingly on mobile when researching and conducting real estate and mortgage decisions.     

A couple years ago, I began consulting with Julie Aragon Lending Team. Julie started it in 2002 and it was already one of the top independent mortgage companies in Los Angeles but we were able to 3x the volume YOY and are still growing. It gave me a platform to run proof of concepts of the ideas that eventually became Block Party.   

The response has been incredible. We are now the top-rated app for real estate agents on both iOS and Android with 5/5 ratings on both mobile platforms. Our web app also has a 5/5 rating on Capterra and G2. We have barely spent anything on paid advertising for the app. Almost all our growth is organic because agents and brokers take the time to share Block Party with their entire team.  

- A 100% free, easy-to-use digital open house sign-in sheet that is styled with the agent's logo, property photo, color palette, custom questions, and text follow-up messages
- We just launched a fully touchless sign-in option for agents and consumers concerned with hygiene
- Integrates with 2000+ CRMs and other marketing tools so all leads are in one place and follow up is seamless
- Lead verification and background info so agents can optimize follow up and engagement activities and don't waste time with fake phone numbers  
- Stunning, mobile optimized single property sites with powerful lead capture which are perfect for marketing listings and/or open houses
- Live chat for support and questions in all of our apps: iOS, Android, and on the web

Why should they choose the Block Party app over traditional methods of open houses?

- Originally the main reason was to save time (no transcribing messy handwriting after an Open House), help agents market more efficiently (faster follow up easier lead integrations with marketing platforms), and showcase their brand in a slick and modern way.
- Now with COVID19, there's a need to make Open Houses more hygienic. 

For example, the Florida REALTORS association has given their 175K agents guidance to make all Open Houses a "paper free zone" meaning no pen & paper sign ins and no brochures. We went a step further and created a touchless option for agents and guests that were especially concerned with exposure. 

Follow Block Party at @blockpartyblock (on Instagram/Twitter/Facebook) to get the scoop on the latest products and features.