The year 2020 was defined by the Coronavirus Pandemic leaving a lasting impression on various industries. One such industry, which has been hit the hardest because of the pandemic has been Real Estate.
Most people who were looking to invest, have put off their plans for when the economy recovers. However, others, feel that this is the best time to invest in real estate.
Most financial experts agree that the past few months have seen a steady rise in demand for bigger homes, country locations, and so on.
In this article, we are going to help real estate companies adopt performance-oriented marketing strategies to boost business in 2021.
Why the Demand for Residential Real Estate is Increasing in 2021?
People know that the WFH situation might just extend well into 2022 and they want adequate spaces inside their homes to manage the same. Others feel that it would be safe to stay away from the hustle of crowded cities and move to a countryside location.
Families with young kids are looking to invest in bigger countryside homes, which have ample open spaces for them to play. With going outside and socializing becoming a strict no, families are looking at ways and means of making their house stay as enjoyable and safe as possible.
The above are the two major reasons why real estate companies need to market themselves well in 2021. With increasing competition and a bad 2020, it is important to double down on the right marketing strategies in 2021.
List of 5 New Marketing Strategies Real Estate Companies should use in 2021
1. Drone Photography-
Drone Photography Melbourne is one of the hottest and trending new marketing strategy, which real estate companies should look to adopt. Drones are a great way to showcase the size and scale of the real estate project. It can also help show the completion status of projects, which are under construction. This is an engaging and exciting novel way to show properties.
2. Digital Virtual Tours-
Most home buyers are still hesitant of opting for physical house tours and visits, at least in the initial stages. By working with a specialized vendor, real estate companies can start offering virtual tours of the property to prospects and leads. This is highly advantageous, as you can target homebuyers in other cities and even countries.
3. Inbound Blog Marketing-
Some of the world’s top real estate companies suggest that creating highly informative and educative content around the home buying experience is a great way to tap into potential buyers. If they are on your website engaging with articles, you know that they are looking to buy or sell a property. This gives the team a better chance, to begin with, qualified leads.
4. Social Media Marketing (Instagram and YouTube)-
Both the social platforms mentioned above have been found to have a positive impact on the real estate industry. Putting up images, videos and other forms of content on social media can help buyers connect and make inquiries. It can also help you reach out to new audiences and build on the branding of your real estate company.
5. Cross-Industry Marketing Campaigns-
If you pay careful attention to the various industries interconnected with real estate, you might just land on something golden. For example, people look for loans when buying properties. By having a strategic relationship with a banking partner, you can evolve a mutually beneficial relationship. The same can take place with an Interior Design Firm as well.
The Final Word
By leveraging digital media and new technologies and incorporating the same into their marketing strategies, real estate companies can look to turnaround their fortunes in 2021. The standard strategies like email marketing, print, and media ads can continue. However, the above five marketing strategies should lead the way in 2021.
