Why Every Business Needs SEO

Posted On Thursday, 04 February 2021 22:20

The process of Search Engine Optimization (SEO) consists of multiple practices and strategies, whose primary aim is to help websites secure a higher rank in the search results page of Google. If you are new to the world of SEO, you may not be aware that there are two types of SEO and they are called on-page and off-page SEO. 

On-page SEO consists of things that you can control on your website to increase the rankings. For instance, things like header text, keyword presence, and website speed fall under this category. Off-page SEO consists of things that are done on other websites to improve the rank of your website. This usually refers to external links. 

A Basic Introduction To SEO 

Let us begin with a short introduction on SEO before we move on to why it is integral for businesses. SEO is an effective marketing strategy that doesn’t cost you anything, but it demands patients, effort, and careful planning. Businesses that stick with an excellent SEO marketing plan that includes link building and content marketing will be able to increase traffic to their website. 

You will need experts who have in-depth knowledge on SEO to help you with the different processes involved. This is where a professional company like 2T-Digital who has years of experience in content marketing and link-building can be of great help to you. Let us now check out why every business should invest in SEO. 

Why SEO Is Integral For Businesses

You may have probably heard several businessmen claiming that SEO hasn’t really worked for them. It is crucial to realize that SEO is a long term marketing strategy that yields long term results. If you own a new website, then it might take you at least 3 to 6 months to get the desired results from SEO. The same works for businesses that are implementing SEO for the very first time. 

So, do not quit SEO and say that it didn’t work for your business, instead, remain patient and wait for some time. If you implement the right SEO marketing strategy, it will surely reward you by bringing in more customers and helping your brand build a strong online presence. Here are a couple more reasons that will explain why every business needs SEO. 

The Primary Source of Website Traffic Is Organic search 

A major part of website traffic comes through organic search. In fact, a study conducted by experts in the field of digital marketing revealed that about 51 percent of website traffic is generated through organic search. The percentage of website traffic that comes from paid search is around 10 while 5 percent is through social media, and the remaining 34 is from other sources. 

Approximately 40,000 searches are happening every second, which means that there are roughly 3.5 million searches daily. If you make good use of SEO, it will offer your business several opportunities to be found on the search engines. So, if you really want to improve the traffic to your website, you should stick to an SEO strategy because it will bring organic traffic. 

SEO Builds Credibility And Trust 

Internet users are more likely to trust brands that appear in the top results of Google when compared to other brands, which lack a good online presence. There is no denying the fact most of us trust Google. So, if your business website is able to secure a higher ranking on Google search results, it will help your business to build trust and credibility.

SEO will also help internet users to know about your brand. Building awareness is important if you want your business to grow and acquire more customers. Your business website will be able to gain authority by earning customer trust, but it is not that easy to earn authority. However, if you have a clear and user-friendly website that offers relevant and useful content, it may help you gain authority. 

Final Thoughts 

SEO works for businesses of all sizes, which means that it allows small businesses to compete against large ones and even win the fight. Businesses who invest in SEO have seen higher website traffic and improved online conversions. So, if you are still not using SEO for your business, you are missing out on the opportunity to grow your business. 

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