The harsh reality that every real estate agent has to face is this: home buyers are looking at so many listings at once. Despite putting so much effort into your listings, they still might not be getting the attention you want them to. Including features that are absolute show-stoppers is essential to your success in getting your listings to stand out.

The worst thing that could happen after listing a home is to watch it sit there with little to no action, right? So aside from the usual competitive pricing, high-quality photos, latest remodeling projects, and great timing, showcasing the right interior design elements will ensure a successful listing. Liveable luxury sells, so showcasing the creative, yet practical parts of space is a surefire way to grab buyers’ attention. Here are a few things you should include. 

OPEN CONCEPT LIVING  

Homebuyers are looking for a space that feels homey and invites conversation. Open floor plans offer exactly that and are a major selling point as they make small spaces appear larger, and provide an amazing layout for entertainment. The numbers speak for themselves as 59% of first-time buyers say they are specifically shopping for homes with this style. 

If you sell in an area with year-round beautiful weather be sure to mention any indoor-outdoor living space features! This includes highlighting floor-to-ceiling doors and windows, and thoroughly describing the views they provide to give potential buyers a taste of what they will be waking up to every day. 

STORAGE

Nothing speaks more to a buyer with a growing family than storage space! It’s not the most glamorous highlight of a home, but it’s definitely something that factors into the final decision. At the end of the day, families want a functional space that is easy to keep organized, so if your seller has this feature, it’s totally worth emphasizing any garage, linen closets, walk-in closets, and basement storage features. 

MULTIPURPOSE ROOMS

If 2020 taught us anything, we learned that flex rooms are here to make our lives easier and more practical. And the good news is any room has the ability to be used in many different ways, you just have to be creative and think outside the box. Mentioning if the previous owner used the space in multiple ways is a great way to inspire a potential buyer to picture what they could do. From playrooms to gyms, office space, and more, the possibilities are endless and many buyers aren’t thinking about this kind of practicality, which is why this is a simple, yet critical way to get them thinking and peak their attention. 

CURB APPEAL 

Although it sounds obvious, curb appeal really has the ability to make or break a buyer’s decision. The more unique the better, and if you can point out the features that show that a home has potential, you’ll set yourself up for success. Anyone can make an average-looking home into a beautiful one if they have a vision, so it’s up to you as a seller to help bring a potential concept to life.  This might sound like a given, but it is the first thing a buyer is going to see when they tour the actual house. Talking up everything down to the little details such as landscaping, exterior lighting at night, and unique design details will make a significant difference. 

Conclusion  

Your job is not easy, you have to balance many spinning plates and cater to both buyers’ and sellers’ needs. Not to mention, the market fluctuates, and although buyers are looking for their dream home, it can be difficult to find the exact perfect fit. Having an interior designer in your corner who can speak to the potential of a space and walk you through what you should be highlighting is a great way to ensure getting the most out of your listings while saving you time so you can focus on doing what you do best, building relationships!

Bre Hance

Bre Hance approaches her design projects with enthusiasm and intent. As the founder of InHance Interiors, a boutique firm located in Los Angeles, she services clients all over the world including athletes, celebrities, homeowners, luxury home builders, and investors. 

Bre believes that hard work, efficient planning, and excellent communication are fundamental to success. With her attention to detail and a keen eye for transforming spaces, she has enjoyed the satisfaction of delivering beautifully designed homes that were merely yesterday’s dreams.