Buying followers on social media is not a new practice. Since these platforms emerged, various brands and celebrities have turned to this technique for various purposes. What are the pros and cons of carrying it out?

First of all, how do you buy these followers?

It basically consists of:

- Acquire a pack of followers that in turn generate new "Likes" for certain pages.

- Each level offers more followers at a higher price, of course.

- It is possible to choose them based on certain demographic characteristics.

However, are these followers real or are they automatic programs? The answer will not always be exact, although most systems that offer this service promise authenticity.

However, we must also remember an interesting fact: according to CNBC, there are at least 48 million non-real accounts on Twitter, that is, sophisticated bots in charge of forwarding tweets and other types of interactions. Either way, the number of followers on a page will multiply exponentially.

The pros of buying followers

There are several advantages:

- It is a good idea for a starting company: Indeed, this technique can help branding in the beginning. The more people follow a page or account on social platforms, the greater the likelihood that the information will be shared and will conquer new audiences.

- It can be beneficial for influencers: Those entrepreneurs who think of social media as a true business opportunity will benefit by acquiring followers. Over time, a combination of an organically obtained audience with paid followers could turn someone into an influencer.

- In general they help to strengthen an online brand: The numbers are impressive, so an account with 1.5 million followers will generate more interest than another with only 1,500 of them. For your info, you can buy such accounts from AccFarm.

Even so, not everything is as simple as “buying and adding” fans on social networks indiscriminately. You also have to do it the right way. In this way, a company that acquires 5,000 followers in the first month of operations runs the risk of damaging its reputation in the long run. It would be advisable to acquire just 10% of that figure and focus efforts on generating authentic audiences.

The next point explains it more clearly.

The cons of buying followers

For some companies, resorting to this practice can cause problems. Among the main ones are:

- Lack of credibility: The constant acquiring followers in the networks will cause that sooner or later the efforts to build a reputation in the digital world collapse. It is becoming easier to detect fake accounts, bots or simply those that do not follow the brand naturally. When this information comes to light, it will cause potential customers to doubt the legitimacy of the offer, which could negatively impact conversions.

- It does not allow to build authentic relationships: One of the main reasons for having followers is so that they know more about the company and decide to become clients. The more authentic the process, the better. Therefore, having a large number of paid followers will interrupt this natural relationship necessary to meet the objectives of any digital strategy.