Do you have a small business and are tired of paying way too much money on marketing it? Have you tried marketing your business on Instagram but just can’t seem to figure it out and grow your account?

Over the years, Instagram has become incredibly popular, so much so, that it has actually become the most popular social media platform for both individuals and businesses to make use of, especially businesses that don’t have a big budget for marketing. 

Instagram now has over a billion active monthly users which means that businesses now have access to incredibly large audiences and a whole bunch of different niches to choose from. As a new business, marketing on Instagram can be a bit tricky and you may be confused as to what you are supposed to be doing or even what you are doing wrong. If you have a small business and need some help with your Instagram marketing, here are a few helpful tips and tricks to follow that will get you growing and being successful in no time at all. 

Engage with others

As a small business owner on social media, especially on Instagram, one of the most important things for you to do is engage. Typically, small businesses might not yet have a very large reach and engaging is one of the best ways to improve this. Engagement is one of the key elements of social media marketing and how much engagement you receive is a great measure of your success. 

It is so important as a small business to engage with other users as a way to get your name out there and to become more recognizable. Instagram followers love to interact with one another, which is one of the reasons why services like Growthoid use it to their advantage for growth. 

Instagram has made engaging incredibly easy by offering its users a variety of ways to interact. Some of the most popular engagement methods include commenting and liking other users’ content but you can also share content related to yours, and follow people. Another great way to engage with users is through direct messaging, but this should be done with a bit of a lighter hand. 

Hashtags to make it easier for people to find you

Hashtags are an amazing tool that just about every social media platform offers to its users. Instagram has taken it a step further and even made it possible to follow specific hashtags. Hashtags are a fantastic way to make your content easier for people to discover, and a more convenient way to extend its reach to more people.

When using hashtags, you might think that using the most popular ones will be the best way to reach more people. While yes, you will reach more people, it won’t be the right audience so it won’t help you. To reach the right audience, you should only be choosing hashtags that are related to your content and make sense in that context. If you still want to choose the most popular, you should also make sure these are relative to your content.

There are so many different hashtags to choose from, and you can even make your own for people to use. There are even hashtag generators that can do this for you. This is a great way to track engagement too. 

Pay attention to your profile

When people are interested in your Instagram account the first thing they will do is look at your profile. Your profile is quite possibly one of the most important aspects of your Instagram account as this is where you can set a mood and tone for your account and this is also what most people will see if they visit your account. 

You should be optimising your profile for business use by changing it to a business account first, as this will give you access to all of the business features that Instagram offers. Other things you should be paying attention to are your username which should be short and easy to remember, your profile picture which needs to be clear and easy to recognise, and your bio.

Your bio is the most important part and here you should take advantage of the ability to add links to your website and even the location of your business.