If you have not yet considered adding TikTok to your marketing strategy or if you think that the platform is not a good enough option, then you probably haven’t taken the time to think about how much you can benefit from using this platform. It is believed that TikTok is most commonly used by the younger generation but actually 38% of TikTok users are over the age of 30 years old which is a good enough reason to explore the world of TikTok and all its opportunities. TikTok is a video platform where users can record, edit and upload videos and it is popular because it is a very entertaining and fun app that keeps users scrolling for hours endlessly. If you are new to the TikTok realm, here are a few ways you can use the app to market your business. 

Take your time to study the platform 

Before you even think about using TikTok, you need to take the time to research everything you can about the platform. You need to know how it works, who the audiences are, different niches, what content does well and what content doesn’t, who the influencers are, etc. you need to have answers to all of these questions because your findings will help you formulate a strategy for marketing on the platform. 

Companies are often looking for the next big thing to help them stand out and grow their business. One of these things is TikTok followers, which can be used in marketing strategies like video ads on social media platforms. As with other social media platforms, followers are an essential part of every marketing strategy, and buying TikTok followers can improve your marketing efforts. It's no surprise why many businesses are starting to purchase followers for their personal account or business account on TikTok because it is an easy way for companies to grow their brand awareness and reach new audiences. You can buy TikTok followers via growth services such as TokUpgrade, which is the world’s leading growth tool. 

As previously mentioned, TikTok is a video platform and the more entertaining your video is, the more engagement and visibility it will receive. TikTok has a host of built-in tools and effects that you can use to spice up your videos such as adding music, changing the speed of the video, filters, adding text, and recording a voiceover to name a few. You also need to explore your competition to see what content they’re producing and if their content is doing well. You can learn from your competition and studying them can teach you what and what not to do so keep your eyes open. 

Be fun, unique, and creative 

The beauty of TikTok and the reason why it does so well is that the app allows users to express themselves creatively with the result being an endless amount of entertaining content. You have to choose the right content to create, and as a business, it is probably best to keep the content simple and light-hearted while showing off your product in an authentic manner. Funny videos do very well on TikTok because everybody loves to laugh, however, don’t feel pressured to create outrageous videos if it does not align with your business. The more unique your content, the better it will be received. 

Utilize ads and influencers 

Your business can benefit from advertising on TikTok and there are many different methods to advertise on the app, including: 

1. Brand takeover: This is an ad that appears on the users’ feed before they get to see any other user content and the advertisers landing page is linked. This type of advertisement is expensive and is mainly for larger brands who want exposure.
2. Native ads: These are ads that appear between user content and can be anywhere from 9 – 15 seconds long.
3. Sponsored hashtag challenges: This is a hashtag challenge where millions of people across the app join in and record themselves doing a certain popular challenge. 

You can also use influencers who are very popular on TikTok and have a large number of followers. When an influencer markets your brand, it will increase brand awareness and their followers will likely follow your account and if the influencer recommends your product or service, their followers will likely support you because they have the power to influence. 

Work on user engagement 

Having users interact with you is very important so you have to promote user interaction which means you have to aim to get people to interact. You can do this by interacting with users and creating entertaining and engaging content. Engagement is very important for your business because it will increase your follower count and it boosts brand awareness. You also get to form a relationship with your followers this way. Hashtag challenges are a great way to boost engagement because they go viral and are centered on popular audio, theme, or actions.