THE ULTIMATE LIST OF REAL ESTATE NICHE MARKETING IDEAS

THE ULTIMATE LIST OF REAL ESTATE NICHE MARKETING IDEAS

Written by Honey Bar Media Posted On Monday, 12 September 2016 17:56

Niche marketing seems totally counterintuitive — After all, the entire premise revolves around targeting a fewer set of people in order to get a much larger return. In this post, I’ll explain why the riches are in the niches and give you 100 real estate niche marketing ideas to choose from.

1) NICHING SETS YOU APART FROM YOUR COMPETITION

When it comes to real estate marketing, you have to stand out from the crowd immediately. Some real estate agents will choose to set themselves apart using weird colors, slogans, logos, or cheesy gimmicks — This is a huge mistake. People will definitely remember you, but for all the wrong reasons.

The best way to stand out from the crowd is to market to a subset of the population. If done correctly, this small group of people will immediately self-identify and resonate with your brand. And when the time comes for them to buy or sell, you are the one that they will look for.

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2) YOUR MARKETING BECOMES A PIECE OF CAKE

When you niche down, you can really understand who your ideal client is. This solid understanding will allow you to create an avatar of this person. How old are they? How much money do they make? Where do they live? What are their biggest concerns? What are their dreams and aspirations?

Your marketing plan literally transforms when you finally realize that your ideal customer is a 32-year-old husband and expecting wife, whose number one priority is trading their trendy condo in the city for a quiet home in the suburbs in time for their baby’s arrival. Once you truly understand your niche, your marketing will no longer feel like a burden, because you now have a template that’s easy as filling in the blanks.

Furthermore, your marketing will no longer feel like an advertisement, but more like an intimate conversation between you and your target demographic. This is what every seasoned marketer dreams of.

3) YOU CAN BEAT ZILLOW AND DOMINATE SEARCH ENGINES

Search engines like Google reward niche websites – Especially if you pick a niche with popular keywords and relatively low competition. For instance, it’s a lot harder to rank for “Los Angeles Real Estate” than it is to rank for “Los Angeles Horse Properties.”

To dominate this niche, you would start a blog about all things equestrian in Los Angeles. You could talk about popular places to ride, stable, and exercise horses. I would have interactive maps showing all of the neighborhoods that are zoned for horses in Los Angeles and IDX Feeds of all the homes for sale that meet the criteria. I would also have tons of posts answering common questions that arise when buying or selling horse properties in Los Angeles.

The more you blog about, the more you’ll get discovered on Google. Furthermore, it’s easy to outrank sites like Zillow, Trulia, and Redfin when you take this approach because they have little to no market saturation when it comes to real estate niches.

4) YOU GET TO BE THE GURU

When you focus on a particular niche, you really get to dive into every aspect of it — Which makes you better and better over time. When people come to you, your knowledge and expertise will easily shine through. Clients will hire you and trust you based on your expertise.

For instance, if I was a veteran, I would prefer to work with a real estate agent that specializes in veteran’s affairs. I would feel more comfortable knowing that my real estate agent understands my deepest fears, goals, needs, and finances.

5) YOUR PERCEIVED VALUE IS HIGHER AS A SPECIALIST

There’s an old saying that says, “When you try to reach everyone, you become special to no one.” This is because generalists are so common. Think about it. In every industry, the people who make the most money are always specialists – Doctors, lawyers, restaurants, entertainers, athletes, musicians, etc. Real estate is no different. So choose a specialty and you’ll always be in high demand.