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4 Ways Big Data is Transforming Real Estate

Written by Posted On Thursday, 22 September 2016 11:36


There is no single industry that big data hasn’t managed to reach out and touch. The fact is that all over the world big data is disrupting industries and changing how things work. And it’s all happening for the better of businesses and customers. If you’re involved in real estate, it’s vital that you understand how big data is changing this business.

This guide is going to go into the main ways in which big data has transformed the real estate industry. 

Home Insurance for Property Owners

The first thing that new property owners think about is the insurance. This is one aspect of your life you can’t afford to leave at risk. A major disaster could wipe out your whole investment. Insurance companies want to make sure they make the most money possible, but they also want to better serve their clientele so they can continue to bring in most customers.

Big data is helping them to understand what different property owners want from their insurance policies. Every property is different and there’s no getting away from the fact that insurers have to come up with packages to suit each individual group.

What people have to remember is that big data is about gathering information on customers and using it to predict what future customers are going to need. Now insurance companies are better placed to come up with tailored insurance policies.

Making the Right Investment

Investors in real estate are also finding new ways to use big data. The right neighborhood can influence whether you’re going to get a good return on your investment. Using results from previous sales, data surveys, and the data that financial institutions have are better placed to make smart decisions.

This is not any different, even if all you offer in the real estate business is quality roofing services. For instance, you can use big data to help customers get roofing and guttering quotes, as a smart way of making an apt decision during the building process. You’re able to use previous data to show your subscribers the best quote options that goes well with their budget.

Figuring Out Whether a Home is at Risk

Every homeowner knows that they have to have insurance, otherwise they won’t fulfill the obligations put upon them by their mortgage providers. But how do these insurers and how do these lenders figure out what rates they can offer and still turn a profit?

The answer is in risk. Determining risk was always difficult, but now it can be done using big data. Big data brings together information from multiple sources to help them understand how much risk a home comes with.

For example, does it have a history of flooding? Is it in a hurricane zone? Does the area come with high levels of property crime?

Where Will the Market Go Next?

One area of the real estate business that has always relied on numbers is prices. This is important for investors because they need to be sure that they can flip the property for a profit. Knowing where the market is going to go next is extremely difficult, and the chances are they’re going to get it wrong.

Big data has made it easier to figure out where the market is going to go. It analyzes historical figures and trends to try to understand what’s happening and what’s likely to happen. 

Take note that big data is in no way a substitute for a financial professional. Someone who has been in the market for thirty years shouldn’t be substituted for a few numbers on a screen. It’s merely designed to act as an aid to help you make better decisions.

Last Word – Can You Conquer Real Estate with Big Data? 

It depends entirely on where you’re coming from and what you want to achieve. There are a lot of people who have used data to successfully profit from their area of real estate. The problem is that it’s never going to do all the work for you, and big data can’t account for major financial events. 

Use it as a means to help you gain an idea of the market and its conditions. Use it to help you in your decision making, but never rely on it.

How are you going to make sure you conquer real estate with big data today?

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Martina Angel

Martina Angel is a writer and real estate agent. She is especially interested in the purchase, ownership, management, rental and sale of real estate for profit. She also volunteers for local water conservation charities in her free time.

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