In 2015 the Wall Street Journal profiled a luxury commercial real estate project’s use of virtual reality.  Despite the fact that project wasn’t finished the developer was able to lease many of the luxury units through a clever use of VR.    With success stories like this, you began to wonder why all commercial real estate projects don’t offer virtual reality…until they mentioned the staggering price.  In early 2015 the estimated budget for virtual reality for a commercial space was $25,000 to more than $1 million, depending on the size of the project. Right around the time this article was published, Matterport was completely changing the game -  getting your real estate videos more visibility online was just the beginning. By dropping the cost of equipment from $50,000 to $4,500 and now again to $3,600, Matterport’s virtual reality is accessible to nearly all commercial projects.

How Matterport 3D Tours Sell Commercial Real Estate

So what did the early virtual reality technology offer that made commercial real estate agents and developers willing to spend thousands and thousands of dollars?  

Virtual reality sells real estate by:

·        Providing an immersive experience for complex and large commercial spaces

·        Connecting buyers across time zones and the world

·        Provide high impact and engaging marketing piece

The newly affordable Matterport 3D Tours offer the same unique advantages of the more expensive virtual reality systems, with one distinct difference, the price.

Capturing Complex and Large Spaces

Photographing a commercial space is not an easy task.  Capturing large square footage with a variety of multi-use spaces is challenging.  Making a compelling story out of the dozens and dozens of photos is even more challenging; this is where Matterport comes in.  Imagine if instead of presenting 10-15 pictures of each entrance to a warehouse, you could simply have your prospective buyer or tenant zoom in and out with the click of a mouse.  Matterport’s proprietary technology, the Dollhouse view, shows the entire space down to the very last detail.   The floor plan view and VR experience allow for potential buyers to learn even more about the property.

Matterport 3D Tours allow prospective clients to zoom in on exactly what matters to them, instead of scrolling through 10,000 square feet worth of thumbnail photos.  Engaging potential buyers with Matterport 3D works, as listings with a Matterport 3D Tour receive 97% more inquiries.   

Connecting Buyers Around the World

Matterport 3D Tours allow you to sell your commercial listings faster by placing your listing in the hands of buyers around the world.   With a virtual tour, you don’t have to wait for a day to clear in the schedule of a busy CEO; they can tour the home right from their home office.  Matterport 3D Tours come with a VR button on their 3D Showcase player. Matterport is one of the only VR technologies that can be viewed directly in your Google Chrome browser.  Matterport utilizes WebVR to remove the barrier of an app download and give viewers instant access to the VR experience.  Along with convenience, it is a very cost effective solution for companies.  Matterport 3D Tours allow important decision makers to see properties remotely eliminating travel expenses and a lost day of work.

Stand Out in the Online Market

Just like residential real estate, commercial real estate is now online.  All the popular real estate portals such as Zillow and Realtor.com offer commercial real estate searches, and there are even specialty commercial only sites such as Loop Net.   Matterport’s immersive tours are so effective at captivating buyers they are explored by over 1.2 million unique viewers per month and these views have translated into over 80,000,000 in-person visits.

Finding the Right Matterport 3D Provider for your Business

With the new low cost of entry for the 3D Matterport camera, many professional photographers are adding Matterport 3D tours to their service list.   By hiring a firm that specializes in real estate marketing will ensure that you receive a quality return for your investment.   Hometrack Real Estate Marketing is dedicated to providing commercial real estate agents with the highest quality products and services -- professional photography, custom design, and short-run printing -- to facilitate the sale or rental of commercial properties.  Their talented team of professional photographers and skilled designers offer personalized service and fast turnaround times at competitive rates.

Published by HomeTrack Real Estate Marketing | www.hometrack.net | Author: Sydny Atwood | Copyright June 2017