How to Choose a Realtor

Written by Posted On Monday, 30 October 2017 08:39
How to choose a realtor How to choose a realtor

Buying or selling a home is one of the biggest decisions a person will make in his or her lifetime. While it may not be a "forever" decision like say, getting married, purchasing real estate is generally considered to be one of the best paths for building wealth and getting ahead financially. But going it alone can be a little scary, so many people choose to work with a licensed professional to guide them through the process. In this day and age where licensed real estate agents are plentiful, how does one choose the right realtor to represent them? After all, aren't most real estate agents the same? In the words of college football analyst, Lee Corso, "not so fast, my friend!"  

In this article I will attempt to provide some guidelines for home buyers or sellers when it comes to choosing a realtor to work with on the purchase or sale of their home. As a real estate professional, I work with other agents all the time, so I've seen some really good realtors as well as some really bad ones. So I feel like adding perspective from my point of view might help some people with choosing a realtor.

Local Knowledge

One of the most important things to consider when choosing a realtor to help you buy or sell a home is the level of local real estate knowledge. Many realtors have a large territory that they cover, but sometimes that's not necessarily a good thing. Would you rather work with an agent who knows a little bit about a lot of areas, or an agent who knows a lot about a few areas where you are considering buying or selling? Sometimes the difference between the two can mean thousands of dollars into or out of your pocket. Keep that in mind when looking for a realtor to work with.

Customer Service

If you've ever tried calling in to a cable company or phone company for customer service issues, you know that for the most part customer service is at best becoming extinct. And if you are like me, you probably wonder why businesses and individuals just don't don't do the right thing. Unfortunately, real estate agents as a whole aren't much different. That's why it's important to check reviews of any realtor you are considering working with. Facebook and Google My Business are great places to check for reviews. You'll want to try to find out how accessible a realtor is, whether you will be handed off to a team member or if you the agent will personally guide you through the process of buying or selling a home. Some of the big realtors who spend tons of money on marketing, usually have a large team and act more as a team leader than an agent. So the question you have to ask yourself is if you would rather work with an agent who will be your main point of contact throughout the transaction or work with potentially multiple people. When trying to get updates, the former usually provides the best customer service.

Comfort Level

Another important thing to consider when choosing a realtor is your comfort level with the realtor's personality. Beware of any agent who is pushy or tries to pressure you into doing something. In my opinion, a real estate agent should be more of a consultant than a sales person. You should be 100% comfortable that the agent you choose has your best interests at heart, and not their own. A good realtor will ask you questions and enage with you and make you feel like you are part of the process. How well your personality meshes with the agent that you choose will ultimately determine your overall satisfaction with the home buying or selling or process, so make sure you take the time to get to know an agent before choosing to work with them.


Choosing the right realtor ultimately is a personal decision. I have given you a few guidelines from an agents perspective to think about, but make sure that you find an agent who will tailor their service to your specific needs, provide great customer service and local real estate expertise. If you choose wisely, your overall home buying (or selling) experience will be a much more pleasant experience than it otherwise could be, and save you a little stress in the process!




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Jonathan Kobler

Jonathan Kobler is a real estate agent with Keller Williams in Southlake TX. He is passionate about building relationships and helping people achieve their real estate goals. In his spare time you can find him spending time with his wife and their friends at a local restaurant, exercising at the gym, shooting his handgun at the range, or serving the homeless in Fort Worth. 

Service Areas: Southlake | Colleyville | Trophy Club | Keller | Flower MoundGrapevine

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