How to sell your home quicker - keeping the home buyer focused

Written by Posted On Tuesday, 12 December 2017 16:13

As a home seller you want the buyer to stay focused on the house, not it's contents.  Sure nice furniture does help sell a home, but it is the knick knacks, collections, and other things in the house that can take the home buyers focus off your home.   Put this stuff away. I always tell my client is that "you are moving" so look at this as pre-packing.  Sure you love your decorations, but it is all about selling your home now.   One of the things you want to do when selling your home, where ever it is in the country is to appeal to the greatest audience of home buyers you can.  So how do you go about this?  How do you as a Michigan home seller achieve this objective?  You want your home to be neutral.  You may think this is blah, but you have to realize that everybody has their own preferences and likes.  That is why we tell you to paint your home a light brown or beige.  Some people just may not like the bright red or dark brown accent walls you have.  Neutral is the key to appealing to the greatest audience of home buyers you can.

So how do we apply this to your décor?  We want to make you décor neutral.  Nothing offensive.  No décor that will sway the buyer one way or another.  No décor that would make the buyer dislike your house.  No décor that will make the buyer to hate your home.  No décor that will make the buyer stare or admire the décor instead of looking at the house.  We want the décor to compliment the house.  We want the house to be the focus and the décor to add to the beauty of the house.  Not to overwhelm the buyer.  We want them to identify with your home, and they may not be able to do it if they do not identify with your collection.  So pack it away.  You are moving, so think of it as pre-packing. (Wondering what your Michigan home value is?  

You may love it, but others may be scared of it

So now you must put away your collections:

  • Plate collections
  • Salt and Pepper collections
  • Doll collections
  • Clown collections
  • Star War collections
  • Toy collections
  • Antique collections

Time to pre-pack your collection so buyers are not spending time admiring them.

This will deter any U of M fan from buying your homeI have seen collections take over whole rooms and run throughout the whole house as the main theme.  Even Coca-Cola rooms, or college decorated rooms.  College decorated rooms can be a real no-no.  Sure you can be a die hard fan, but put it on hold while you are selling your home.   I have been in houses where there was an Ohio State room.  In Michigan that is almost like being the devil.  There is no way that a University of Michigan fan is going to buy a house that has an Ohio State room.  I am sure it would be the same way in Columbuy, Ohio with a house with University of Michigan gear in it.  I took two buyers through the house.  They both ended up disliking the house.  One of the buyers criteria was exactly like the house, but it was the room that swayed the buyers away from the house.  So pack up the college room too.  Whether you love the Pittsburgh Steelers or the Minnesota Vikings pack it away.

This will deter any U of M fan from buying your home

If you want to appeal to the biggest number of home buyers put the deer head away

One more area I really need to touch on is animals.  I mean trophies, mounts on the wall, stuffed animals.  Sure you are a great hunter and you are proud of your talents, but take those heads down.  Pack up the stuffed trophies.  Otherwise you will have the animal lovers running out of your house.  You want your home to appeal to them too.  They may be the one buyer that really loves your house.  You don’t want to lose any buyer because that buyer might have been the buyer that puts in the offer.

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