7 Marketing Techniques That Can Help in Selling Your Properties Quickly

Written by Posted On Saturday, 16 December 2017 11:54

As a listing agent, it is your desire to get large exposure to your properties at hand to be able to sell them quickly. Many times, it becomes difficult to get offers for some properties despite your best efforts.

real estate marketing

Is it because of a dull market or your weak marketing efforts? No matter what the market conditions are, here are some top marketing techniques that make sure your property sells quickly at the desired asking price.

1. Utilize Services of Real Estate Photographer

You cannot deny the importance of photographs when you are selling real estate. Most potential buyers skip ads in which they find images of home either ordinary or blurred. Click through rates improve drastically when ads contain stunning photographs of properties from inside and outside.

According to Pixel Studio Productions, a photography studio based in Houston, TX, marketing efforts receive a massive boost when real estate professionals or homeowners themselves hire services of an experienced real estate photographer.

2. Invite Buyers to Virtual Tours of Properties

You can only arouse interest in the minds of potential buyers by presenting beautiful photographs. A much better tool to make a buyer take action into making an offer is a walkthrough into a property through a guided video tour.

Any interested buyer can get a better sense of what it feels like to be inside a property with the help of a virtual tour. Although in a nascent stage, video tours of properties are proving to be very effective in catching the attention of buyers.

3. Advertise on Zillow

Zillow is perhaps the most important website visited by millions of individuals interested in buying a home. In fact, more than 90% of the buyers start their house hunt by taking a glance at the listings on Zillow and Realtor.com.

By advertising on Zillow, you can catch the attention of a large number of buyers. This will help you in getting visitors to your website where you have posted details of your properties.

4. Hire Web Marketing Company that Specializes in Real Estate

From the first glance it might seem unaffordable and even unnecessary to hire a professional internet marketing agency to help you grow your real estate business. However, this notion is inaccurate. Like in every other aspect of life, we approach an expert in each field. For instance, if you have an eye pain, you won’t go to general doctor.

You’ll seek help from an expert in eyes field. The same with web marketing services. There are online marketing agencies that will work with any industry types under the sun. They know a little bit about every client they work with but not enough to really understand each customer’s industry in-depth.

It is like with a general doctor. He knows a little bit about everything but is highly unqualified to treat any specific area. The same exact analogy applies to web marketing in real estate industry.

To get higher return in investment you should only consider hiring real estate digital marketing company that specializes exclusively on real estate businesses. Companies that dedicated their entire career to learn real estate business and all of its hurdles, is the best choice for growing your estate business.

5. Establish Yourself as a Neighborhood Realtor Through Newsletters

Sending newsletter to your subscribers is like an image building exercise that establishes you as an honest and reliable realtor. You can give valuable tips and resources to help your readers in solving their queries. Create a beautiful landing page and encourage your readers to click on the button that will take them to this page.

6. Harness the Power of Social Media

Social media is all pervasive in present times. If you post your listings on Facebook, you can rest assured that it will be seen by a very large number of your target group of customers. The same applies to Twitter and Instagram where you can gain exponential exposure for your property.

Social media is free tool so any real estate professional can take advantage of its might. If outsourcing your social media management to a web marketing agency, it can become quite expensive.

However, the potential ROI from marketing your real estate business via social media is almost unbeatable to other advertising platforms out there. If you want to be able not just compete with other thousands of realtors in your market but also become one of the top producers, you simply cannot ignore social media.

7. Cultivate Relationships

A very big role in marketing of properties in this profession is played by your friend realtors and other professionals you include in your network. Cultivate relationships by helping others to reap the rewards. These relationships will prove invaluable when trying to market your properties as a realtor.

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Klara Thomas

Born and raised in Houston, Klara Thomas has witnessed the tremendous change and growth that’s transformed the area into one of the Texas' most sought-after destinations. Returning to Houston after attending College she has taken the knowledge learned in her successful real estate career and founded RealEstateWords.com, now one of the largest online dictionaries for real estate terms on the web. Her exceptional knowledge in real estate, coupled with her seasoned insider’s expertise having built and sold numerous properties, makes Klara the unequivocal go-to resource for any real estate insight.


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