While the traditional real estate marketing is being edged out of the industry, a new era of digital marketing has come to play with the advent of modern technological innovations such as cloud application development. Real estate companies do not have to turn to traditional media to do their advertising due to increased global connectivity since the birth of the internet. The days when people who were looking to sell or buy a condo, a home or any other real estate property were confused by the lack of transparency in the real estate market are long gone.

As the internet and technology continue to evolve, the consumers of the 21st-century global economy are now savvy. The growth in the number of people who can access the internet has also led to more information that can be available with just the click of a button. The real estate industry which has become one of the most profitable and lucrative lines of commerce since the beginning of the 21st century has not been left behind. The industry has seen an exponential growth curve in the number of owners and agents vying for the attention of the consumer using the available digital marketing platforms.

However, gaining consumer awareness in the real estate field which happens to be highly saturated is no longer a walk in the park. Consumers have learned the art of canceling the noise and weeding out the nuisances as the look for the home of their dreams on the World Wide Web. Potential homeowners now have all the information they need at their fingertips amidst ruthless competition in the real estate market. This has forced real estate companies and agents to embrace technological advancements such as cloud based application development to set themselves apart and remain competitive. In this article, we are going to highlight the technological trends in the real estate industry that no firm or agent should ignore in 2018.

Big Data

Big data has led to the proper management of the millions of gigabytes of information that are generated by real estate firms on a daily basis. With the use of predictive analytics, real estate companies and agents can now be able to determine the changing trends in consumer tastes and preferences when it comes to the property management business. Together with the cloud based application platform, big data can sort and analyses consumer-generated data such as the interior or roofing design which is favorite for most prospective homeowners.

Artificial Intelligence

Artificial intelligence and machine learning have led to the development of systems that can reason and make decisions based on their immediate environment just like human beings. For instance, using a cloud application development platform, chatbots will determine whether I’m looking to buy or sell a home whenever I log in to a real estate marketing website. These bots will combine such knowledge with the history of my web browsing activity to give directions towards better options of real estate property. These property options offered by artificial intelligence leads to a better shopping experience and consumer brand experience as the customer may even not have thought about them before they were suggested using chatbots.

Virtual Reality (VR)

One of the things that have become obsolete is losing your free time during the holidays or weekends to visit properties when you intend to buy a home. Virtual reality and augmented reality has enabled potential homeowners to check for the properties of their choice and shortlist the homes of interest. Development in both augmented and virtual reality means that the consumer gets more than a walkthrough of the property but also gets a sense space and a sense of proportion in the flow and rooms of the property. Real estate consumers can get to browse and feel the property that they intend to buy from the comfort of their homes and do not have to deal with the time and financial constraints involved in traveling to see the physical property.