Parkfairfax Homes | Open House — Marketing Powerhouse or Oudated Dino? | What Parkfairfax Home Sellers Need to know about Open Houses

Written by Posted On Monday, 07 May 2018 16:37


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The Parkfairfax neighborhood is comprised of 1,684 townhouse-type condominium apartments in more than 200 buildings, with 132 acres there is plenty of open free space and natural settings to enjoy. There are thirteen different models available in Parkfairfax, ranging from 1 to 4 bedrooms. With the large number of homes to choose from you will find a wide variety of varying remodels. Its close in location and charming layout make Parkfairfax a highly sought after community for singles, couples and families to call home in Alexandria.

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Selling a house today is very different than it was even just a handful of years ago. Is that iconic Open House —a Powerful Marketing Tool or Outdated Dino of the past?

Ever since I started in real estate in the 1980's Brokerages have been encouraging real estate agents to hold Open Houses and while they did have a place and serve as very useful and effective for Sellers, Buyers and Agents at that time, they also had the less obvious but possibly greatest benefit to the Brokerage. An Open House costs the Brokerage little or more often nothing at all and yet it provides them with great name recognition and marketing. All those Pretty Open House signs Balloons etc. all adding to the recognition and branding of the Brokerage (For Free).

The Real Estate Agent - Realtor
There is great potential benefit (financial) to the realtor holding the open house it affords them the opportunity to find new buyer and home seller clients and even the possibility; although remote of selling the house during the open.
Recently we conducted an informal poll of 40 successful real estate agents in various metropolitan areas across the U.S. we polled 20 agents that do hold Open Houses and 20 that do not and asked them "Do Open Houses sell homes?" not surprisingly most of the agents that hold Open Houses (18 out of 20) said "Yes, they do." and all of the agents that don't hold Opens said "No, they don't" Statistically according to the NAR (National Association of Realtors) only 1-3% of homes are sold each year as the direct result of an Open House. Not exactly a POWERHOUSE marketing result is it?

I further asked the agents that do hold Open Houses if they were prohibited from prospecting for new clients during an Open House or from "Double Dipping" a phrase commonly heard within the real estate profession results when the Listing Agent also finds and writes the contract for the home buyer. Allowing the listing agent to receive a double commission. One for the Listing side and one for the Buying side i.e. "Double Dipping". Would they still hold Open Houses? This time 19 out of the 20 said they would NOT hold an Open House if they could neither prospect for clients or "double dip". So this seems to show the REAL motivator for agents holding homes open. Prospecting for new clients for the agent; it’s why you see sign-in sheets at open houses and why agents are always so eager to talk to the visitors about what they’re looking for. If you’re a home seller, you should know that the agent on hand is likely more interested in selling themselves than in selling your home


Parkfairfax Alexandria Va 22302 Home Selling What is My Parkfairfax Home Worth

The Home Seller
If you are interviewing an Realtor to sell your home in Parkfairfax or elsewhere and you find that one of the cornerstones for their marketing of your house will be to hold Open Houses you may want to find an agent that has a more comprehensive and effective marketing plan. One that focuses on getting results for YOU not more clients for them.

Ready to sell your house? We would love to have the opportunity to help you and your family with reach your goals and we will be happy to show your our marketing plan that is focused on Selling your house not focused on acquiring new clients for us.

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Dave Martin
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