Organic search remains the number one source for the best form of traffic and leads. With over 3.5 billion searches being processed by Google each month, organic search is no match for either social media or any other form of traffic. Local businesses thrive on leads and buying your way to the top can be a quicker way to the top of SERP but very costly. Some searches in real estate could be as high as $150/click. Should 1000 clicks rollin, over $15,000 dollars would have been sucked out. Whatever happens would be left to conversion, trust and all other factors. SEO though uncertain, because nobody can proudly claim to have a Google-proof way to boosting ranking to the top. Although following some basic guide from Google webmaster can be invaluable, it will still be subjected to execution.

HomebuyersNH is a national wide real estate solution agency which is looking up to Google organic searches from motivated homesellers as the key source to their business growth, When they started out about four months ago, it was a bleak and the whole project was very tasking for both their team and the SEO agency. Three months down the line, they are doing well on the right track to page one. An interview with the head of marketing of HomebuyersNH.com reveals the company is fully committed to taking the SEO route.

A little research done on some motivated home selle websites using ahrefs shows that they get about $250,000 worth of traffic from Google. You may not have as that to fight for but this figure shows that Google can be so generous giving out free traffic if the right investment is done with patience for results.

As a real estate investor or agent, you should start thinking about taking the SEO or do it more seriously. The investment can proof to be a game changer!