How to Improve Sales for your Dealership

Written by Posted On Tuesday, 09 October 2018 08:39


Research shows that car owners are presently keeping their cars for longer periods of time than they used to. What this means for the dealership business is that things are slowing down and there is a need to re-examine sales techniques, and bring in new buyers who will be instrumental in shaping the growth of the business. Here are a few ways in which you can improve sales for your car dealership.


Create a strong online presence

Did you know that more than 60 percent of the people who buy cars today first conduct an online search to look into the specs of the different cars which are offered to them? Well, if you want to make more sales, you need to rethink that simple website that you put up just because everyone was doing it, and forgot about it. You need to invest in search engine optimization so that when buyers around you are looking for cars, it is your dealership which appears at the top of the search results. When you are able to target your local audience online, getting them to visit the dealership for a vehicle will be simpler.


Work on customer experience

Everyone seems to have this notion that the car dealership only cares about the customers before they have made the payment for a vehicle of their choice, and that after the sale, the buyer is on their own. If you want to succeed in dealership sales, you have to rethink your customer retention strategy. Which is focusing on employees who excel at their job by using an employee net promoter score. There are many ways that you can make this possible starting with giving better after sales service. What most dealerships never think about is that when you sell a car, you have created the potential of having that customer talk about your business to a friend or a relative and the only way to get the customer to convert another, is how you treat them after the sale has been done. There is also the fact that if a parent bought the car, they could recommend spouses, or even come shopping for their kids. When your focus ends at the first sale, you lose so much more business in the process.


Creative advertising

Huge car dealerships have normally got massive budgets set aside for marketing and sales. However, when you have a small dealership, you have to be creative and smart so that you can boost the visibility of your car dealership and with a manageable budget. The easy way out of this money issue is making sure that you get as disruptive and as creative as possible with your advertising campaigns. Whether you are thinking about the billboards or the regular digital and TV adverts, you have to make them in a way that disrupts the mundane advertising solutions that all the other dealers go for.


Invest in excellent sales representatives

Another way in which you can ensure that your dealership is getting bigger sales volumes is investing in excellent sales representatives. These are the people who often determine whether the customer on the fence about whether to shop from you or another dealership close to you will go with your services or those of a competitor. Therefore, take time and consult with professional writers for resumes to get some of the best candidates that can take up the sales jobs. When you have a competent sales team, you are assured that in addition to making the basic sales, they will also help you retain customers and sell other products that services which are often forgotten in the regular processes.


Those are a few ways in which your dealership can manage to improve sales volumes and convert new prospects into business despite the tough economic times. It is important to realize that as long as you are focused on one goal, and that is to make sure that your business grows, and you invest in the right growth strategies, the investment will eventually bear fruits.

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Carol Evenson

Carol is a home renovation specialist with a background in organization and sales. She assists realtors with business management and growth.

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