Effective Ways to Increase Your Real Estate Leads

Written by Posted On Friday, 07 December 2018 11:18

If you’ve been trying unsuccessfully to boost your real estate leads, you’re not alone. Fortunately, there are specific techniques that can improve your chances of finding leads. While there’s no single, all-purpose solution, here are some proven strategies to keep in mind.

Utilize SEO

Search engine optimization, or SEO, is a strategy to put your listings higher on results pages for search engines like Google. Do some research on what keywords will increase web traffic — it might help to look at your competitor’s listings to see what keywords they’re using. After identifying these keywords, find a way to incorporate them into your listings. In addition, link your social media profiles to the listing and post the listing on each of your social media profiles. This will boost organic traffic and make it easier for leads to contact you.

If you post listings on your own website, utilizing SEO is non-negotiable. Once you build a strong reputation and provide clear navigation across your website, search engines will be able to index your site more efficiently. Include a page of your success stories of sales to promote your experience. A substantial percentage of traffic is driven by search engines, highlighting the importance of SEO, so ensure that your website is user-friendly for optimal results.

Write engaging descriptions

Don’t skimp on the listing description — simply writing out the dimensions and the price won’t cut it. Writing strong and detailed descriptions for each listing is very necessary, because it’s your primary source of leads. Descriptions often have length limitations, so you might have to write quality, short descriptions that pack a punch. You can do this by making sure to include the most important and notable details, and the amenities and neighborhood should both get a mention.

Or, in place of trying to include every little detail, you can better incorporate photos. Use only high-quality and well-lit pictures, utilizing the best angles; hiring a professional photographer will pay off in the long run. The best pictures take advantage of the property’s unique qualities. Using these as your primary pictures will draw more viewers, giving you more leads. If you want to go even further, you can enlist the services of a video production company like 929Media to create a professional video promoting the property.

Start Networking

Networking exponentially increases your potential for leads, and gives you the opportunity to meet potential leads face-to-face. There are a variety of opportunities in your community to meet leads in person. Volunteer groups and charity programs, as well as local conferences and events, are perfect occasions for you to meet other people. Bring a portfolio of properties that could match a multitude of people so you’re always prepared. Even if most of the people you meet at these events are uninterested, you’ll be the first one that comes to mind when real estate needs arise.

Additionally, online groups and forums can help spread your message. Facebook’s local buying and selling groups are a common place for real estate listings, along with Facebook’s marketplace. Search through local forums for even more chances to share links to listings.

While networking with people in your community is important, so is networking with other professionals. Get in touch with your city’s attorneys, personal bankers, and commercial lenders. This will allow you to share leads and provide valuable resources to your clients. You’ll be rewarded with equally valuable resources and a bigger pool of leads.

Finally, when contacted, make sure to make a personable introduction. Try to respond to all inquiries in a timely manner to your clients that you care. Your response can be as simple as “I’ve received your inquiry, and will get back to you as soon as possible.” Utilizing SEO, improving your listing descriptions, and networking will help your leads skyrocket in no time.

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Harris Johnston

Real estate investor with ownership stakes in commercial and residential projects in New York City, Philadelphia, Miami, Denver, and Laguna Niguel.

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