Email Parsing: What Real Estate Agents Need To Know

Written by Posted On Sunday, 16 December 2018 17:11

As Real Estate Agents, you most likely publish your own listings on various listing sites on the Internet. For real estate agents, listings are part and parcel of their marketing strategies.

Indeed, listings may even be considered as the holy grail for real estate agents and are undoubtedly one of the most effective techniques in their line of business.

Whether you publish your listings on big or small platforms, effective real estate lead management is what you need in order to efficiently facilitate your venture.

Aside from those listings, as real estate agents, you also most likely have a Customer Relationship Management (CRM) software which serves its purpose by storing and housing important information about your clients.

This CRM software allows real estate agents to follow up with their customer leads from a uniform and organized database, making the process more systematic.

But would it not be nice if you could make the process of moving your real estate leads from listing platforms to your CRM software faster and more precise? This is where email parsing comes into the picture.

Yes, as real estate agents you most probably have heard of the term email parser. This is because email parsing has become a trend in the real estate arena.

For starters, email parsing is the process of extracting specific data from emails received that can be customized and configured to your specific needs.

For example, by email parsing, an unstructured email can be converted into more meaningful and useful information by extracting the name, contact number, address, the specific property inquired about or any other information you wish to have pulled out from the email.

One of the advantages of having an email parser, as we have discussed, is that it promotes organization and efficiency in handling raw emails. It saves you from the stress of having to manually read the emails and input the necessary information. It also prevents the threat of human error.

Email parsers work best when you receive structurally consistent emails. It can organize order submissions, order confirmations and order cancellations. These, again, will depend upon the rules you set or the key phrases you specify for detection.

However, as email parsers are machine generated, bot error can still occur, though very rarely. This usually happens when the content submitted or the email you received vary so much in terms of format and content conveyance.

There are many email parsers available on the market. But in choosing an email parser for your real estate venture, there are many things you should consider.

One of them is quality. Consider quality as the biggest factor in choosing an email parser application. Never, never compromise quality for the sake of cost-cutting. If the email parser you choose is not well maintained or well-constructed, you may face the threat of losing vital customer leads, defeating the very purpose of email parsers.

Research well the email parser that will best suit your need. You could ask for recommendations and suggestions from your co-workers, friends or anyone knowledgeable in that field.

Of course, there is also the World Wide Web. You may read reviews and customer satisfaction opinions to serve as your basis in choosing the right email parser for you.

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