How Automation can help your Real Estate Company

Written by Posted On Thursday, 27 December 2018 19:55

How Automation can help your Real Estate Company



Time is such a rare commodity whenever you are running a  real estate business. If you arrive at work before 8 like most folks, you know how hectic the day can get. Before you know it, you may have to handle customer complaints, employee quarrels, and delayed deliveries. By the end of the day, you leave work feeling more exhausted than when you had arrived. If you keep doing the same thing over and over again, you may lose out against a smarter competitor who devotes most of their time to understanding the market and improving their products. But what can you do without compromising the integrity of your operations? The simple answer is that you have to automate your realty business to increase efficiency and profitability.


How you can Automate your Company


1. The Decision should be Inclusive

Once you have decided to automate, let your team know that the decision is for their good. They shouldn't be threatened or feel as if they are going to lose their jobs. Let them know that automation is going to be part of the new office culture. They should be enthusiastic about the decision. Reassure them that the automated procedures will enable them to perform at their best and assist them in achieving their career goals.


2. Find the Repetitive Tasks

Take time to examine the office processes. Look for those tasks that employees spend a lot of time on. Examples include emailing, copying, and filing. An employee wastes five hours every week on these repetitive tasks - that's half a day lost on redundant work. The best solution in this case is to automate these tasks. However, remember to keep things simple with the automation. Don't come up with a complicated automatic filing system because it could end up lowering productivity instead of elevating it. A complex system frustrates employees and lowers work morale. It's also costly to operate since you have to pay someone to train workers on how to use it.


3. Choose a Cloud Service

You have to pick a cloud service provider if you want to properly automate your real estate company. If it's your first time, seek professional advice so that you can see which package is right for you. In addition, make sure that the cloud provider is flexible and can allow you to use applications from other sources. Some providers restrict the applications that you can use to only theirs. As a smart business person, you know the importance of variety. It allows you to get the best value for your money.


4. Learn from your Mistakes

As you slowly automate your realty business, write down how much you spend. Track down all the expenses from inception to completion. Find out where you lost money and how you could have done things differently given what you know now. Apart from the figures, take note of employee reaction. How did you manage to convince them? This document can then be used as reference point for similar projects in the future.


5. Management

Things can run so much better if you eliminate micromanagement. Automation is also about streamlining management roles. The system should define everyone's roles and make it clear what everyone is supposed to do. Another area that the system should focus on is insurance automation. All employee policies should be automatically updated to avoid any legal troubles. It should also be easy for new employees to sign up for company insurance.



Automating your real estate company will help you maximize profits by minimizing your costs and eliminating redundancies. It also allows you to focus on innovation and strategies that you can use to gain a competitive advantage.

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Carol Evenson

Carol is a home renovation specialist with a background in organization and sales. She assists realtors with business management and growth.

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