Every real estate agent is looking for that silver bullet—that simple and inexpensive way to dramatically boost their sales using the latest in digital resources.
There may not be an actual silver bullet out there, but there are a few prudent ways that agents can leverage digital marketing tools to bump up their sales.
Here are five quick and affordable suggestions.
5 Inexpensive Ways for Real Estate Agents to Improve Sales
1. Develop an email campaign.
Think email is an antique? Think again. Studies show again and again that it remains the single best way of staying connected to previous clients and also of nurturing leads down your sales funnel. Regular, personalized email content is key.
2. Create a user-friendly website.
Chances are potential clients will find you through the Web—so make sure you have a site that knocks their socks off! Focus on mobile readiness, fast loading speed, clear navigation, and a simple way to view some new/current listings. Also, place your contact information on every page!
3. Create and post valuable blog content.
Build thought leadership! Show prospective clients that you know your stuff and have the expertise to help them. Good, substantive blog posts can help you earn trust and establish your professional credibility. Plus, you can repurpose blog content for your email newsletter!
4. Implement a social media marketing strategy.
It’s not enough to simply have a Facebook page. Ideally, you’ll have an editorial calendar to ensure you’re posting fresh content regularly—and not just on Facebook but also Instagram and potentially Twitter. Show off new listings and open houses, promote your blogs, and offer some candid content to help “humanize” your real estate brand.
5. Spend time on SEO.
There are a lot of simple ways in which you can boost your search engine visibility. Make sure your real estate business has its own Google My Business listing. Use the Google Posts feature to share new open houses/events as well as to promote blog posts. And work some geographic keywords into your website content, as organically as you can.
As you can see, there’s no shortage of options for real estate agents looking to ramp up their sales numbers—and everything listed here is fairly affordable. Get started building your online presence—and ratcheting up your sales numbers—today!
Al Sefati is the founder and chief consultant at Sefati & Co, a digital marketing agency with ample experience helping real estate agents effectively brand themselves online.
