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Wednesday, 11 December 2019
Agent Resource Center
Agent Resource Center

Understanding Customized Shirts as an Effective Marketing Tool in Real Estate

Written by Posted On Tuesday, 23 July 2019 04:58

In a highly competitive businesses, people prefer to go with prominent brands when it comes to trustworthiness. Hence, branding is an important concept that real estate businesses have learned to adopt and take more seriously. It is why you see brands print their logos on shirts, make company diaries, calendars, and pens. All these are a subtle way of making people recognize them when they see their logos. There is an underlying psychology to how people react and patronize with businesses whose brands they’ve come across. This strategy is gaining cognizance among real estate agents for the following reasons:

It publicizes your brand: 

With a cheap custom shirt bearing the name, logo and (or) slogan of your business, people can get to know what you do.  This publicity will make more people notice you and the business you represent. The publicity of a real estate agent does not happen in-house. It happens on the field; that is, everywhere you go, people see you and know about your business. Hence, when going on field assignments, a branded shirt indicates what you do.

It is a show of confidence: 

Wearing a custom printed shirt with your logo or brand badge indicates that you are proud to be associated with the brand. This same confidence is what people think of you and your business when they see you wear a custom T-shirt; they think highly of you as a professional and that your real estate business has a track record worth being a part of. 

It helps to set price:

With a cheap custom shirt made for your real estate agency, people valuate your business’s worth and they set their mind to certain prices for your business services. You may be surprised at the budget of some of the home and land buyers for your services based on how you brand your business. With a custom T-shirt, people’s confidence in you gets increased as they imagine and believe that a (publicized) branded business gives a premium service at reputable prices.  Such valuation is beneficial for you because occasionally, it raises your profit level. 

It increases your reach: 

Every business invests in marketing options, no matter the means or cost. However, custom T-shirts for your real estate business will help to increase your broadcast and reach to those who may not be targeted within your advertisement and marketing campaigns. A custom shirt can give a prospective customer, though stranger, the chance to talk to you about what they want. This strategy is very effective in publicizing your brands and turning strangers into customers and lead. Beyond the reach of words, customized and branded shirts market your business to more people.

Easy recognition:

The world has gone digital. This includes the real estate industry, which is a competitive one. While discussions and arrangements are made on phone, when the time to meet physically comes, a branded T-shirt makes it easy for your customer to locate you or your staff with your custom shirt being your brand evangelist.

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