Real Estate Business Building Tools for 2020
As a real estate agent, your number-one focus is on growing your business. To grow your business, you constantly have to find ways to stay in contact with past clients while also attracting new ones. It’s no secret that more than 87% of home buyers use a local real estate agent to help them through the home buying process. Even with the new technology available, there is still a need for agents in the market. To help you enhance your prospecting efforts and grow your real estate business, here are three real estate business-building tools to add to your arsenal in 2020.
Real Estate Website
I hear it time and time again…
‘No one goes to my website.’
‘My website doesn’t look good.’
‘I have a website, but I’ve never done anything with it.’
All these excuses are no longer valid. Get your act together and create your real estate website. Consumers search the internet to research products and services before purchasing. By creating a real estate website, potential clients will be able to see what you offer as an agent. Adding IDX to your website is simple, and many templated services already have it built-in. By utilizing a real estate website and keeping it updated regularly, prospects will continue to come back and use you as a resource during their buying and selling journey.
Start a Real Estate Blog
Blogging and content creation are a great way to optimize SEO for your website. A well-thought-out content marketing plan is key to showcasing your expertise and offering value to your clients. By utilizing keyword research tools such as Ahrefs or Wordtracker, you can find search terms that will help your writing get found by your dream clients and find ideas for topics to cover.
Make your blog easy to find on your website, and as you start to grow, include internal links to other postings. By doing this, your readers will be able to get more information regarding the topics and discussions you include on your page.
The great thing about coming up with a strategic content marketing plan, is that you’re able to take a single piece of content and reuse it in multiple ways. For example, take a blog about the process of buying a home and turn it into an infographic for your social media using Canva.
Email Marketing Campaigns
Whether it’s weekly, bi-weekly, or monthly, utilize your email list. If the only time you’re reaching out to them is on holidays, purchase anniversaries, or to ask for referrals, then you're not engaging them. It’s important to regularly reach out to your list to stay at the top of their minds for all their real estate needs.
When you’re planning out your campaigns, it’s good to remember that only a small portion of your list will be in the market to buy or sell at the time they read your email, so it’s a good idea to include information they will find valuable and useful. As you’re planning out your content calendar, in addition to real estate information, be sure you include local information and things to do. Everyone isn’t always looking to buy a house, but someone is always looking for something to do that weekend.
