Must read advice for anyone who sells unless of course you are...

Written by Posted On Saturday, 08 March 2014 04:39

From Hallmark Abstract Service, New York

This is must read advice for anyone who sells unless you provide a product that every business or individual must buy on an ongoing basis, your company is the only one that produces or supplies it and you are the only salesman at that company.

If that's you then skip this article!

If, on-the-other-hand, you are like most everyone else and are in a business that faces fierce competition providing a product for a limited group of buyers and are somewhat constrained by an inability to differentiate by price , then you may want to read on!

The prior sentence in one way or another describes most businesses whether it’s law, real estate, title insurance, mortgages, a car body shop or really most anything else.

That being the case the question of client acquisition then becomes this: Are You Tenacious?

Not annoying, obnoxious, over-bearing or uncomfortably over-aggressive but tenacious! There is a difference!

The following article from RedRover discusses one aspect of client acquisition you may find helpful.

‘Only 2% Of Sales Close At First Meeting – Tenacity Pays‘ by Lori Turner-Wilson, CEO/founder of RedRover Sales & Marketing

Read the article at HAS here.

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Michael Haltman

Hallmark Abstract Service provides title insurance for both residential and commercial real estate transactions in New York State.

Hallmark Abstract President Michael Haltman is also extremely involved with the combat veterans 501(c)(3) Heroes To Heroes Foundation, serving as the Board Chair.

Hallmark Abstract Service

In 2008 we opened our doors focused on two primary goals:

Number one was to be a title insurance company that would provide clients with a superior finished product that completely protects their interests for what will likely be one of the largest transactions of their lifetime.

Number two was to insure that the experience of working with Hallmark Abstract Service was as easy and seamless as possible for all parties involved in the transaction!

From the number of satisfied clients who come back to Hallmark Abstract Service time after time for their title insurance needs, the evidence bears out that we have accomplished these two goals in the past and will maintain our client centric focus far into the future!

Michael Haltman

Post 1984 MBA in Finance from the State University of New York at Albany that concentrated on the tax-exempt market, Michael became a municipal bond analyst at Shearson/Lehman Brothers tasked with following general obligation issuers on the city and state level as well as housing bonds secured by mortgage pools.

This experience at Shearson/Lehman Brothers followed by stints at PaineWebber and Citigroup provided a broad framework and understanding of the real estate and mortgage markets.

As CEO of Exeter Commercial which underwrote and funded commercial mortgage loans as a correspondent lender, title insurance played a critical role in both the underwriting and closing process.

In 2008 recognizing both an opportunity and need, Hallmark Abstract Service was born.

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