Insurance-friendly features that can help sell a home

Written by Posted On Friday, 18 July 2014 09:17

Every real estate agent has, at some point or another, dealt with a house that's tough to sell. When potential buyers don't bite, then you've got to find a way to move that property. Highlighting a home's insurance-friendly features might be away to help you close the deal.

Home insurance often can be an afterthought for home buyers. Usually factors such as a home's location, size, and condition stick in the forefront of a buyer's mind. But when it comes time to sign on the dotted line, your buyer will inevitably have to face the reality of home insurance costs.

In some cases, insurance risks can drive up the overall cost of a home. Features such as pools or outdated or damaged roofs can result in higher premiums. Since many lenders roll home insurance premiums into monthly mortgage payments, that can be a stumbling block for some buyers. Conversely, some home features can save buyers in the long run because they can result in lower home insurance premiums. Learning about such savings could be just what a hesitant buyer needs to hear.

Knowing these insurance-friendly features and being able to talk them up can help you sell houses:

New homes

Buyers like new homes. Guess what? So do home insurance providers. New home features such as modern plumbing and wiring, as well as a sturdy 'young' roof, lessen the likelihood of a homeowner filing a claim. Buyers of newer homes can get discounts of up to 20% on their home insurance premiums.


Location isn't just important to your buyer, it's also important to insurance carriers. How close is the home to a fire department? How far away is it from a risky flood plain? These are a few things you'll want to point out to a buyer because they will lower the cost of insurance.

Green homes

Green homes aren't just earth-friendly, they also can be insurance friendly. Some insurance providers offer discounts for LEED-certified homes because they are considered to be safer and more sustainable than traditional homes. Qualities such as sturdy aluminum or steel roofs and low-flow plumbing considered during the quote process, again because they lower the risk of hail, wind, and water damage. It's not bad to point out that while your buyer is reducing his or her carbon footprint, he or she also could qualify for lower home insurance premiums.

Home security

Security systems are an added bonus in any home because they make the home a safer environment. Items such as burglar alarms, deadbolt locks and smoke alarms can lessen the likelihood that your home and family will suffer a damaging claim. Another plus? These security items can earn you discounts of up to 10% or more on your home insurance.


Home insurance may not be your first thought when trying to close a home sale, but being able to discuss potential savings on it could be just enough to get your prospective to budge. Do your research ahead of time and know which of the home's feature may give your buyer the most savings, whether through discounts or lower initial premiums. Be sure to point out that an insurance-friendly home can pay off big for a buyer in the long run. 

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