Practicing real estate means practicing top of mind awareness within our sphere of influence and throughout our community. A powerful way to do that is to create media connections both locally and nationally.

Many Realtors are intimidated by the idea of reaching out to journalists when in fact, you could become an ally. They have a 24 hour news cycle and are always looking for stories to meet their deadlines. Human interest pieces are popular and real estate is filled with human stories.

The first step could be honing your skills to write a strong press release. You then send it to your local journalists and post it on some free press release sites, which you can find through Google. Of course there are professionals who will write and post the release for you, but for those on a tight marketing budget, start with a do it your self approach and use these five tips to make the task easier. http://www.24-7pressrelease.com/article/1/five-ways-to-write-a-press-release-for-optimal-results. Have fun!!