Social media has become one of the most important avenues for marketing online, yet many don't even know where to begin. They think all they have to do is create a profile, start following everybody under the sun, and the business will come. There is an etiquette that goes along with social media but most important, a strategy. Are you one of those people that "like" everything, or campaign for "likes" but have nothing of substance on your page to keep the public interested?

I firmly believe that substance is more important then a large following. I would rather have more quality then quantity. If you lack it the following won't engage or revisit your page. Challenge yourself to write a quality article rather then always re-posting others. Show your human side and let people know what you are like outside of business. Lastly, engage others rather then just collect them. Let's have meaningful conversations and interactions, we will all benefit in the end. Spend some time getting to know all of the available sites and choose which ones work well for your lifestyle and/or business. 

I think many people get overwhelmed because there are so many to choose from. They don't know where to begin so they avoid it altogether.

If used properly, social media can boost your business and reinforce why the public should hire you or retain your services. Remember, what you post is outthere forever, attached to your name, and a representation of who you are.

Do you want people to remember you for quality and substance or how many connections you have?