In an effort to make it search engine more user-friendly, Google has implemented a mortgage calculator which allows users to calculate their monthly payments after entering in basic information including the amount of their home loan, current interest rate and duration of the loan. This new feature changes things because it allows the surfer to obtain information directly from search without having to visit another website in order to obtain the information. The calculator is currently only available to US surfers.

As a result many mortgage companies can expect less traffic to their mortgage calculator. However, companies can still be competitive if they offer a more elaborate calculator with features not offered by Google. So what this is exactly mean for users? On one hand this new feature offers a more seamless way to obtain relevant information without having to visit a secondary website. On the other hand it can also be thought of as intrusive because it's taking the users choice away of deciding where they would like to obtain their information from.

For example some websites may offer much more detailed information and other mortgage calculator functions not provided by the Google calculator. It seems like Google is constantly looking for ways to make search more user-friendly than aiming to provide information in the most direct way possible. It will be interesting to see what what Google will come up with next.

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