Ultimately, discount brokers rarely end up saving sellers money. Should a seller list “by owner” or with a “discount broker”? Maybe, but go in “eyes open” because in the end, selling that home is not the objective of the brokerage. Sounds crazy but that’s the case. And when a home does sell, many sellers find minimal savings or no savings as compared to working with a competent real estate agent. Competent being the operative word.
Discount brokers make money from generating buyer leads from their listings. Listings generate calls and those calls are converted into buyer leads for the brokerage. If the listing happens to sell, it’s gravy. Sellers pay administrative and prep fees up front; the brokerage has little to no skin in the game. But they do have bait out for buyers and when sign calls or internet inquiries come in, those buyers are heavily recruited. Great fanfare is made of “reduced” prices but the objective is diametrically opposed to the home seller’s objective.
The Hank Miller Team runs the math and the results speak for themselves; the expected savings are simply not there. Read more at Discount Brokers? Your Listing is Bait for Buyer Leads; Selling Your Home is not a Priority
THE HANK MILLER TEAM COUNSELS HOME BUYERS AND SELLERS IN THE ATLANTA AREA WITH OVER 25 YEARS OF SALES AND APPRAISAL EXPERIENCE.
