Discount Brokers are Using Your Home as Buyer Bait

Written by Posted On Tuesday, 27 October 2015 14:38

Ultimately, discount brokers rarely end up saving sellers money. Should a seller list “by owner” or with a “discount broker”? Maybe, but go in “eyes open” because in the end, selling that home is not the objective of the brokerage. Sounds crazy but that’s the case. And when a home does sell, many sellers find minimal savings or no savings as compared to working with a competent real estate agent. Competent being the operative word.

Discount brokers make money from generating buyer leads from their listings. Listings generate calls and those calls are converted into buyer leads for the brokerage. If the listing happens to sell, it’s gravy. Sellers pay administrative and prep fees up front; the brokerage has little to no skin in the game. But they do have bait out for buyers and when sign calls or internet inquiries come in, those buyers are heavily recruited. Great fanfare is made of “reduced” prices but the objective is diametrically opposed to the home seller’s objective.

The Hank Miller Team runs the math and the results speak for themselves; the expected savings are simply not there. Read more at Discount Brokers? Your Listing is Bait for Buyer Leads; Selling Your Home is not a Priority



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Hank Miller, SRA

Hank Miller is an Associate Broker & Certified Appraiser in the north metro Atlanta area. Since 1989, real estate has been his full time profession. Hank´s clients benefit from his appraisal and sales experience; they act upon data, not baseless opinions. He is an outspoken critic of the lax standards in the agent community.

Hank remains an active certified appraiser and completes specialty work for FNMA, lenders and attorneys. He is a well-known blogger and continues to guest write for multiple industry publications as well as national outlets like the WSJ, NYT, RE Magazine, USA Today and others. He is a regular on public Q&A sites on Zillow, Trulia and many others.

Hank consistently ranks in the top 1% of all agents in the metro Atlanta area. He runs the Hank Miller Team and is known as much for his ability as he is for his opinions. He is especially outspoken about the lack of professional standards and expectations in the real estate industry.

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