An Ad that sells: Increasing the opportunity to sell that property

Written by Posted On Sunday, 22 November 2015 15:13

Imagine sitting at your kitchen table, having your cup of coffee and you break open your laptop and you pop “upcoming auctions in my area” and there you see it an ad:


Undressed, and waiting for you to choose the colors in this new 3 BR, 2-bath American Traditional…..Did I grab your attention?


Great! That’s what a properly structured ad will do. When marketing a property for sale its not just about putting the property on social media, the MLS, and sending out flyers its also how you word the information your putting on those ads that counts. It’s about getting the readers attention, creating an interest, a desire to learn more, and most importantly taking action. 

There are two parts to an effective ad: Ad Heading and the Body.


Ad Heading:


This is what gets the readers attention. Generally you would use the property’s most important feature as the heading. You need to ask yourself what features are important for the type of buyer that will buy that particular home. For example if the property’s strongest feature is the location then you would use the location as your heading “Del Rio Estates”. If the property has say two strong features such as location and is priced well you can combine these in the heading, “ Del Rio Estates—$455,500.” 

Now if the property isn’t located in a desirable area or doesn’t have any truly strong features that would allow you to come up with a heading then use an attention getting headline, such as the example I gave above, to lead into the ad.




The body provides additional information but just enough to get the buyer to want to learn more about the property. Price or a price range is important to include here as most buyers will respond when they see that a property is priced in a range they can afford. For example: “First one to call will be the winner at $456,700.” 

You will also want to include a way for the buyer to learn more. This can be in the form of your contact info or a link to your website where they can see more and get your contact information. 



Overall its important to evaluate your ads. Some ads will be more effective than others and its important to track your response rate. Keep the wording that works and trash the ones that don’t. 


Rate this item
(0 votes)
Nicole Surber

I am a life long learner. I believe in constant self improvement and education. I have traveled to over 20 US States and I have also crewed a sailboat from Malaysia to Thailand. I feel that life is what you make it, where focus goes, energy flows!

My goal is to help as many people as I can achieve their goals! Whether thats in real estate, traveling, fitness, or finances; I have a passion to grow and help others do the same!


I'm also an auction-focused licensed real estate professional covering Central California. 

As a Business Development Executive / Team Leader with, my specialties include:

• Auctions

• Stanislaus County CA real estate

• Tuolumne County CA real estate

• Merced, Madera, Mariposa and Mono County CA real estate

• Accelerated real estate sales and marketing

• REOs

• Distressed properties 

• Foreclosures

I'm goal-oriented with a specialty in working with buyers, sellers, investors, lenders and fellow real estate professionals.  I'm currently recruiting licensed agents in my area to join the company and list properties for

Agent Resource

Limited time offer - 50% off - click here

Realty Times

From buying and selling advice for consumers to money-making tips for Agents, our content, updated daily, has made Realty Times® a must-read, and see, for anyone involved in Real Estate.