What can Facebook do for you? According to a joint study released by Google and the National Association of Realtors, 2 of 3 people searching for a prospective real estate professional research them “extensively online before working with them”. And, that number is probably increasing every day.
Are social media channels such as Facebook a good place to gather information about an agent before using them?
If so, what should you look for in an agent?
There is a plethora of information on any subject available on social media sites such as Facebook. A recent study by the Pew Research Center revealed that 63% of Americans now even get their news from Facebook (up from 47% in 2013). The fact is there are more and more people using and signing up on Facebook every day.
It is no different for both buyers and sellers of real estate. Yes, Facebook is a good place to gather information about the housing market and “check out” an agent you are considering hiring to help buy or sell a home.
What should you be looking for in an agent’s Facebook presence?
You want an agent that cares more about you and your family than they care about bragging about themselves. One way to determine this is to look at what they post on their Facebook page. Are they more interested in ‘hawking’ a listing or bragging about their accomplishments or are they trying to post insightful information that will help you make the best decision for you and your family?
Also, if you go to the agent’s Facebook business page, you should be able to find useful information, articles, advice or any tips that can interpret the information about the real estate market.
At a recent real estate conference, Guy Kawasaki, an executive fellow at the Haas School of Business at U.C. Berkeley, gave the following advice to the Realtors in attendance:
“Value comes in the form of information and assistance. You want to establish a position where people see – through your social media efforts – that you know what you’re doing and are helpful…The point is to make yourself useful and valuable. To build credibility; to build trust…”
You should look for an agent that follows this advice!
Contact Jamey at: 305-793-8965 or Ognjen at: 305-439-7511
Original information from our KCM Blog
Image Credit ©Dolgachov via Canva.com
