As the year comes to an end, many people are making new year’s resolutions. For real estate agents, changing a few behaviors can vastly benefit your career. Check out these 4 new year’s resolutions to get ahead in the real estate industry this year.

Improve Marketing Efforts

Some real estate agents ignore marketing and focus their efforts elsewhere so this year, get ahead of the outdated agents and invest in marketing. Marketing is an essential tool to make potential customers aware of your services and listed properties.

Social media is a huge part of most peoples’ lives nowadays, so chances are you are already using it. If you aren’t using social media for your business yet, you are missing out on targeting potential customers.

Facebook and Twitter are great tools for updating clients with market updates, property listings, and other material they may be interested in. Instagram is an invaluable tool for agents to showcase photos of the properties they are selling and to interact with customers.

These tools also provide insight to what the competition is doing to win customers.

Enhance Communication

Good communication skills are a quintessential skill for real estate success. If you haven’t been keeping in touch with clients, now is the time to start.

Jean Gordon from Estate Agent Stars, says that communication “can be really important to clients who are new to the real estate game.” [Source]

Just as reachability is important in communication, so are transparency and honesty. Show your customers that you have nothing to hide by being straightforward and genuine and they will surely appreciate it.

Starting your own blog is a great way to communicate with customers and potential new clients. Include personal information so they can learn more about you, as well as interesting blog posts about topics that relate to their home buying or selling journey.

Expand Your Network

Networking is a great, easy way to grow your market in the real estate industry. Tools like LinkedIn are a great way to connect with other real estate agents, agencies, and potential clients.

Ask clients to refer you to their friends and family if they are satisfied with the work you have done for them. As discussed in the free report on how to thrive in a competitive real estate market most successful real estate agents generate 75% of their listings through referrals and word of mouth. Word of mouth is a free tool that can have a huge impact on your success as a real estate agent, so use it wisely.

Educate Yourself

Continuous learning is essential in today’s property market. Educate yourself on property news, the housing market, and other real estate news.

Keeping up to date in specific suburbs and cities is also important, as clients will want insight on the performance of sales and average property values in their area.

If your new year resolution is to start a career in real estate, I suggest you check out this guide on how to become a successful real estate agent, which includes a cover letter and resume.

By following these easy to implement resolutions, you are sure to have a happy and prosperous new year.