For every commercial real estate professional, marketing a commercial office space can be a very daunting task. There are many variants which contribute to executing a successful marketing plan, which includes pricing, location, amenities offered, etc. Each one of these factors has a significant impact on the leasing of that property. Although, you may have priced the property perfectly, renovated the office space to be the trendiest one on the market, or even upgraded the entire building, you still need businesses and organizations to sign leases and fill the space.
At Trimark Properties, the team of marketing professionals is dedicated to offering the nicest commercial real estate in Gainesville to businesses looking for office, lab, retail or cafe space. Below are 4 tips to consider when marketing a commercial property.
1. Being Discovered
Office Space for Lease in Gainesville - Loopnet Listing
Your potential renters should be easily able to find your commercial space. Being discovered is the big piece of the marketing pie puzzle that requires extra legwork to fill up available space. As the majority of the discovery process is done online, it is important to be present on the important websites most frequented by potential tenants. These sites include LoopNet, Craigslist, Cityfeet, local MLS among others. Clients may also choose to drive around and look for signs after finding your space online. Signs are just as much important.
2. Tell Your Story
Gainesville Office for rent - Open House
The commercial space may not have as much of a character as a home, but it surely doesn't have to be boring. Each and every commercial space has some advantages that set it apart from the competition. An experienced agent can very well determine those qualities and create a presence that showcases them. Host an open house for clients or other brokers, or host your city's chamber of commerce's monthly event to attract a bigger group of people who are potential clients and showcase your property. This will help you collect leads and build a larger network for the future.
3. Get Social
Trimark Properties Gainesville - Linked In page
Social media is one of the easiest ways to spread any messaging these days. The availability of plenty of opportunities to be social in the commercial real estate marketplace. Agents should utilize the various social media channels to increase their outreach. These include YouTube, Facebook, Twitter, and LinkedIn.
4. Keep in Touch
Trimark Properties Gainesville Commercial Real Estate
The time it takes for a commercial lease to sign can sometimes take up to months or even several years. It often takes some time before a potential client inquires about your commercial property for lease. The potential tenant is in the process of doing their due diligence and might take hours, days or weeks of research. The agents may use tools like social media, email marketing, and media outreach and stay in touch. The constant visibility will keep the real estate company in the clients mind, so it is important to keep in contact.
As agents, we are aware that there is a lot to consider when it comes to leasing commercial real estate. I would like to hear some of your suggestions about leasing commercial real estate.
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