How to Price Your House to Sell Fast

Written by Posted On Sunday, 12 February 2017 03:22

The Price is Right

seller in love with home
BLINDED BY LOVE Sellers often overestimate the value of their homes for emotional reasons. Sol Linero

The primary factor in selling your home is price. Who determines if the price is right? Would it surprise you to learn that it is the buyer? In order to sell a house, it must be priced to meet the buyer's criteria. How do buyers come up with the price range that they might be willing to pay? They shop and compare. So, we have to think like those buyers.

The first thing you will need to determine the right asking price is a comparative market analysis. We have to look at houses with similar amenities, size and location that have recently SOLD, those currently on the market, and those that were marketed for sale that did NOT sell. If a house sold, we know a Buyer and Seller agreed to that price for that home. Those currently on the market will be your competition, and those that did not sell were priced too high for what they were offering.


The "Goldilocks Effect"

We all know the story of The Three Bears and the very discriminating Goldilocks. Too big, too small, "just right." Too hot, too cold, "just right." Your home needs to be priced "just right" in order to get the most potential buyers interested. Thanks to the internet and HGTV, today's buyers are pretty savvy when it comes to pricing. Take a look at the chart below. We can see that overpricing will drive away potential buyers before they even view the home.

asking price vs property appeal

Another important strategy for pricing your home is to always price it in terms of round numbers. Never list for $xxx,900 or $xxx,999. People don't search for homes that way! If you are looking for a $200.000 home and the home is listed for $199,900 or $199,999, guess what. They aren't going to find your home even though you are basically asking $200,000.

The National Association of Realtors® compiled a short list of tips for correctly pricing your home.

home pricing tips

We've talked about what TO do. Let's take a look at what NOT to do. Check out this video. Top Mistakes To Avoid When Pricing Your Home.

If you would like more information about this topic, please contact me.



Here are some items that you may also find useful:

Get your free e-book Sellers Guide

Get your no cost, no obligation Home Valuation Report. Better than a Zestimate®!

Want to know what makes us different than other Realtors®? Download our Marketing Plan. See what we do to market your house that other agents don't.



Rate this item
(0 votes)
Teresa Litz

Teresa Litz enjoys helping people and what better way to accomplish that than to assist them in finding the perfect home. Customer service is her first and highest priority. Teresa doesn’t believe in high pressure sales tactics. She DOES believe that honesty and integrity are the best policies and she will give you the best experience possible and offer my expertise at every step of the way. Teresa is constantly aware of today’s market and loves working with buyers and sellers. Teresa has been a Delaware resident since 1985 and loves the small town atmosphere of Dover. Her past work experience includes secretarial positions, lab technician, and owning her own decorating business. Teresa says, "I’m an animal lover. I have 2 cats, Tara and Kisses. Both of them are 'rescues', not from the shelter, but from less than desirable situations. And I have 2 grand-dogs named Shelby and Chloe. My 'happy place' is anywhere that involves water. I love the ocean, boating, and swimming. When I 'grow up' I want to live somewhere tropical and be a beach bum."

Agent Resource

Limited time offer - 50% off - click here

Realty Times

From buying and selling advice for consumers to money-making tips for Agents, our content, updated daily, has made Realty Times® a must-read, and see, for anyone involved in Real Estate.