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This Old House - Do-it-Yourself

New Bluehammer™ Empowers Agents in the Renovation Boom

Posted On Monday, 23 April 2018 15:15

When touring a home with a client, how often do they mention interest in making renovations of any size, and then ask you for cost estimates and advice? In the midst of a “renovation boom,” home buyers are actively seeking to either make repairs on their home for resale, or to make adjustments on a recently purchased home and it’s important for real estate agents to be prepared. In fact, first time homebuyers especially, including millennials, seek out homes that will require repairs or some kind of remodel.

Now, agents have a brand new resource they can use to be able to provide an estimated cost of any home repair, big or small, based on the specific location of a client’s home. This recently launched service, bluehammer™, makes it easy for real estate agents to quickly provide accurate information directly to their clients using their home improvement calculator.

An agent will simply look up a home in their profile and select the anticipated repairs to provide an estimated quote. Whether a client wants to repaint a room or replace a roof, no task is too small or too large for bluehammer™. The home improvement calculator can also be used as a listing presentation tool to impress potential clients with the additional service agents can provide.

bluehammer™ also acts as a personal advertisement for an agent’s real estate services in a number of ways. Firstly, with each home estimation an agent provides for a client, their agent ad and contact information will be displayed each time that client logs in to their bluehammer™ profile to view or use their estimation tools. The client will also receive digital home improvement articles branded with their agent’s ad. Best of all, agents are able to select zip codes they’d like to be promoted in and bluehammer™ will display an agent’s advertisement to other users in those areas.

The value proposition: one year of advertising to targeted zip codes, consistent branded communication and an awesome tool that provides pre-sale as well as well post-sale service.

Be an early adapter, stand out from the competition and use bluehammer™ to better provide for your clients. The annual subscription is $99; however, subscribe through Realty Times and receive a $20 discount using our special link or using promo code rtagent.

For more information, email This email address is being protected from spambots. You need JavaScript enabled to view it..

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