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A Real Estate Agency’s SEO Guide for Lead Generation

Written by Mack Dudayev Posted On Sunday, 01 December 2019 05:30

SEO is one of the best ways to generate leads through digital marketing as it can provide a great ROI long term. The only downside of SEO is that it takes time, so if you’re looking to generate leads not you may need to spend money on a paid campaign. However, this could be a struggle for most young real estate agencies operating with low budgets. On top of that, there is stiff competition from counterparts in the same industry. Everyone is hungry for leads, and so it becomes a game of survival of the fittest. 

SEO can be a good way for an agent pr young agency to grow their business, here is a quick guide on how a real estate agency in Boca Raton used SEO to generate leads. 

How to Correctly Conduct SEO for Real Estate 

There is so much that can go wrong when running an SEO campaign. But with the right information and tactics, you will be able to save a lot of time on trial and error. Many businesses are using SEO for their businesses, but only a few are succeeding at it. To that end, below is a quick rundown of how to properly conduct SEO for real estate.

Network to Promote

You should aim at making friends with the local businesses in your area. Network with as many of them as possible as they are a great window to generating leads from their audiences. You want them to introduce you to their audiences through links, posts, and even mentions. So, the more businesses you approach the more exposure your business gets and the more leads generated. Not only are you able to get in front of their audiences, but creating content for other local businesses will also earn you links, which help increase your content in the search rankings. 

Content Marketing

It cannot be stressed enough how important content is when it comes to SEO. it is one of the most overlooked components when it comes to search engine optimization. You should not only create amazing content for your website and social platforms but also ensure it is sticky enough to keep your potential clients and leads interested. Most businesses dealing with real estate assume that content is not important and lack ways of implementing and integrating content for SEO. The thing is, there is so much untapped potential in terms of real estate content since most businesses have ignored it. And the bottom line is, content is indispensable and one of the best ways to win with SEO.  

Tap into Different MLS Listings

One thing that almost every real estate agent would swear by is MLS listings. You don’t have to only market to your core market. Multiple listing services provide endless possibilities and opportunities to spread the word about your business to a wider audience, and yet, it’s overlooked when it comes to SEO. Having MLS integrated on your website can help you get found for address searches.  It is a way of improving your SEO while increasing chances of appearing in searches for other areas you were initially unable to reach. 

Promote your Area

When working as a real estate agent, you want to attract people to purchase property in your area. And when people are looking to buy property in any given place, they want assurance about the benefits of living in that area. The only way to assure them that it is the best place to live is by painting a picture for them. Provide information about the basic important things that they will be looking for like social amenities, security, hospitals, accessibility, and everything in between. This way, they know what to expect and don’t have to go the extra mile to find it out for themselves. This will not only be helpful but position you as the expert on the area while at the same time earning you traffic for those terms. 

Know your Audience

If you know and understand exactly who you are dealing with, it will be easy for you to deliver according to their needs. Any real estate expert will advise you to find a niche and work with that specific audience. Otherwise, the last thing you want is to be juggling between different types of demographics or niches. And the aftermath will be a failure because it can be difficult to deal with different kinds of markets, and above all, to understand and keep up with all the trends. When you pick a niche to target, you will stand out not only in the customer’s eyes but also in Google’s eyes. Niche websites always get preferential treatments over general ones.  

Create Content for All

If you are going to create content and provide information, then you will have to cater for not only people living in your area but also people looking to move into that area. You want to make it easy for such people to move to that area well-informed. And while relocation is a big deal to most people, chances are that they will most likely be more attracted to a place they feel welcomed. This creates an opportunity that you can take advantage of that no one else is looking out for. 

Convert Your Leads

Your leads will be useless if they are not converting into clients. While generating leads is important, you also want to make sure that you are compelling them to take action. Your lead generation strategies might work really well exceeding your expectations but it does not end there. The efforts will be in vain if these leads are not converting. Remember, lead generation is just a phase that is followed by other phases in the marketing funnel. And there is no success if you don’t get all the steps right. 

Get to Work! 

A little work will go a long way. Try these strategies out and watch your real estate business flourish. 


Mack Dudayev is the co-founder of Chance Realty LLC. After perfecting his business growth strategies in his first company, he decided to turn his sights on the real estate world, using all of his digital marketing tricks to grow his agency. 

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