How Real Estate Agents Can Use Canva to Grow Their Business

Written by Ashley Sutphin Posted On Wednesday, 27 January 2021 00:00

Digital and social media marketing are more important than ever for real estate professionals. The real estate market is hot in many places around the country, but as an agent you have to be creative in connecting with prospects since so many people are spending more time at home due to the ongoing pandemic. Traditional outreach doesn’t work the way it once did.

If you aren’t already using Canva as part of your marketing, make 2021 the year you embrace the platform.

Many of Canva’s features are free, and they allow you to become a graphic designer with no experience.

The following are key things to know about Canva and how you can use it to elevate your marketing this year.

Simplicity

One of the biggest perks of Canva, aside from the fact that you can use it for free, is that it’s incredibly simple and easy to use, even if you have no graphic design experience. It’s like a free, basic photoshop, but you don’t need to have all the editing skills.

Everything is done with drag-and-drop.

There are tens of thousands of templates to choose from, and you can customize them in just a few clicks.

Some of the many template categories include Instagram posts, Pinterest posts, flyers, infographics, and Zoom backgrounds.

You can use Canva on your laptop or desktop, but there are also mobile apps.

If you want to add your own photos, you can connect the apps to your phone’s photo library. You can also edit your photos directly in Canva.

If you want to use a graphic, there are millions available through Canva, some of which are free and others cost $1.

There are also stock photos that are $10 each, which tends to more affordable than other stock photo sites.

Using Canva for Social Media

One of the first places to start if you’re a real estate professional who’s never used Canva could be to brand your Facebook cover image. You can also create a branded image specifically for your LinkedIn and Twitter accounts.

From there, experiment with Canva to make all of your social media posts polished, professional, and creative.

When you’re editing photos, you can add text so you’re creating your own meme, you can add a textured background, blur your photo and more.

Resizing

While there are many, perhaps one of the best features of Canva is Magic Resize. If you use multiple platforms for marketing, you likely know how time-consuming and challenging it can be to redo your designs multiple times to ensure they fit the platform properly.

If you use the Magic Resize tool, you can resize all of your graphics simultaneously to fit different formats. This is part of paid Canva Pro, but for a lot of agents, it’s something well-worth the cost.

That means you don’t have to worry about figuring out what the most updated aspect ratios are for different social media sites.

Brand Kit

The Canva Brand Kit features are also great for agents. You can choose your brand imagery, fonts, and colors and then quickly access them.

Again, this is part of Canva Pro.

It helps you stay consistent across all of your marketing, and you can share your brand kit with anyone you’re working with on your marketing materials so they can stay consistent as well.

If you aren’t sure where to start, Canva has free video tutorials on their site. The videos are part of their Design School, and you can start with the basics and then move on as you build your skills.

With time, you might find that using Canva becomes one of the most important assets as you build your business in 2021 and set yourself apart from the competition.

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